So, this group of British agriculturalists were visiting the corn growing areas of Iowa.  During their discussions with the farmers and touring a cannery they asked how much corn was packed.

“Well, we eat what we can, and what we can’t, we can.”

This clever witticism elicited a good deal of laughter.

On their return to England one of them retold the story.  “…They eat what they can, and what is surplus, they put up into tins!”

(Dead silence.)

You have to know your audience, and how to talk to them.  If you are approaching a bank, or venture capitalists, or a group of investors, or your partners, you need to tailor your business plan presentation to your audience.

Build your company’s business plan in Business Plan Pro.  Then, as you prepare for each new meeting, save a copy of your plan, and use that copy to refine your text to use words, phrases, and language that your intended audience will understand. Then, generate your customized presentation with Business Plan Pro’s Reports feature and PowerPoint export tool.

When your business is on the line, you have to tailor your plan, and not depend on a canned presentation.

Steve Lange
Senior Editor
Palo Alto Software

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