“One of the best business-building tactics is to demonstrate your knowledge to a receptive audience,” say Marketing Masters Ken Burgin and Elizabeth Walker. “Public speaking is particularly effective if your business has a service or consulting component.”
In their recent article, ,Speak Up! Get out there and find an audience for what you do on Mplans.com, Burgin and Walker point out the hows and whys of business owners getting out into their target market communities and engaging in different forms of public speaking, e.g. demos or hands-on workshops.