The term “target marketing” has been around for decades, but that doesn’t mean that everyone knows what it is or how to apply it to their business.

If you’re just starting out, or if marketing your business has been something that you do without fully understanding it, then getting a grasp on target marketing will be really valuable.

Consider the infographic below your introductory lesson—Target Marketing 101. You’ll get a definition of what target marketing is, the process of identifying your target market, as well as a list of the kinds of questions you should ask when researching your target market.

For an in-depth article on how to apply target marketing to your business, including case studies of it in action, check out “What Is Target Marketing?”


AvatarJonathan Michael

Jonathan is the Engagement Marketing Manager for Palo Alto Software, and has spent the last 9 years developing and implementing digital marketing strategies. During that time, he has learned that empathy and authenticity are strengths by which companies can effectively engage with individuals at every point throughout the customer journey.