Which Comes First: Plan or Pitch? — You might think you can pitch your business idea without having a plan. Tim Berry explains why that’s not a good idea.

How a Business is Learning What Small Businesses Want to Learn — Asking your customers what they’re looking for can help you develop or improve your product or build new business.

Startups: Unique and Revolutionary, or Forget It? — Does a new venture have to be groundbreaking to be worthwhile?

Get an Evergreen for Your Blog This Holiday Season — If you have a blog, you want to read this post about how to create an “evergreen” post — one that readers will keep coming back to again and again.