Writing a Successful Sales Letter — Marketing Masters Ken Burgin and Elizabeth Walker offer helpful tips any business can use

My New Favorite Book: Escape From Cubicle Nation — Tim Berry shares his thoughts about the new book by Pamela Slim

The Sales Profession: Attention Must Still Be Paid — Actor, lawyer, economist Ben Stein on the the every day art of selling

Marketing Plan Pro tip: Extra tables — How to customize your plan by adding additional tables