Are You a Marketing Weasel? Am I? — Tim Berry ponders how consumers aren’t always logical, but marketing with this in mind can appear ‘weasel-ish’.
Playing the Numbers — Sometimes it’s helpful to create different scenarios for your business plan, and see how they impact your financials.
3,2,1 Contact… How Do You Keep Track? — Tracking all your customer communication in one accessible archive can be incredibly useful.
Start-Ups and Health Care Debates — What does the current health care debate mean for small business?