What is a SWOT analysis, and why should you have one?
SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats, and as the name implies, it is an organized list of just those things.
A key reason to create a SWOT analysis is to help you develop a strong business strategy. Knowing your own strengths and weaknesses, as well as the threats and opportunities you face in the marketplace, can really give you a lead on your competitors.
Ultimately, the SWOT analysis is an informative, easy to conduct exercise, and can be done at any stage of your business—whether starting or managing.
What’s in the ultimate guide to writing a SWOT analysis?
In this free eBook, you’ll learn:
- When to conduct a SWOT analysis
- Who the SWOT analysis is for
- Step-by-step instructions for how to create a SWOT analysis for your business
The eBook also includes SWOT analysis examples from six businesses, each from a different industry, as well as our easy-to-use SWOT analysis PDF Template.