Hurray! The book I wrote with Tim Berry, 3 Weeks to Startup, is officially out! We wrote this book, published by Entrepreneur Press, to help people starting businesses avoid getting caught up in the logistics and details, and instead, just get going. The book helps people find the right online resources that have made starting a new business easier than ever. You don’t need a lawyer to incorporate, you can use one of several online incorporation services. You don’t need to build an expensive infrastructure from scratch, you can use one of the many Software as a Service (SaaS) applications available for small businesses and “pay as you go.” Never before have there been so many resources online that tackle all the logistics and hurdles people face when starting their businesses. So go ahead, start your business in 3 weeks!

Sabrina Parsons aka MommyCEO

AvatarSabrina Parsons

Sabrina has served as CEO of Palo Alto Software since 2007.