I tend to think viral marketing must happen online — but Seth Godin’s post points out some classic “offline” examples. Interesting stuff!

For all you marketers – especially all of you in the online marketing world, read his post today. He does a great job defining the clear difference between “word of mouth” and viral marketing.

Mommy CEO

AvatarSabrina Parsons

Sabrina has served as CEO of Palo Alto Software since 2007.