I’ve been traveling and was delighted to discover Visual Marketing on my desk waiting for me when I returned to my office. It’s a new book full of tips and suggestions, by Anita Campbell and David Langton.
This book matches the visual marketing theme with a great visual physical presence. Page after page, tip after tip, it opens up to the image taking most of the left page and the related content on the right page. In the example here, talking about trade show displays, you can see the illustration on the right spread. Although you don’t see it in the picture, the left side has “How it Works” and additional tips.
Anita is the small business guru who started and runs the Small Business Trends blog, probably the best and best known small business blog in the business (disclosure: I post on that blog and Anita is a friend). She’s a true small business expert. And turns up as the number one small business expert worldwide. David Langton is a well-known and successful designer, co-founder of the New York design firm Langton Cherubino Group.
This is a must-have book for anybody who owns a business, is thinking about owning one, or deals with marketing or graphics for business. It’s full of practical tips and ideas you can use.
Tim Berry is the founder and chairman of Palo Alto Software and Bplans.com. Follow him on Twitter @Timberry.
