Competitive entry wedges are strategic competitive advantages and justification for entering an established market or activity that provides recognizable and known value.

The four competitive entry wedges include:

  1. New product or service
  2. Parallel competition
  3. Franchise entry
  4. Twists

For more on analyzing your competition, check out How to Write the Competition Section of Your Business Plan and No Competition? Not Possible!

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Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. Our glossary of common business terms will help you learn about key small business and entrepreneurship topics, to help you plan, fund, and grow your business.