In online marketing, a request for a file whose type is defined as a page in log analysis. This is generally what people mean when they talk about webpage “hits,” but is a more accurate way of tracking this metric because of the way log analysis works.

A single pageview (one visitor looking at one page) may generate multiple “hits” in log analysis, as all the resources required to view the page (images, .js and .css files) are also requested from the web server.

Our article on the outline for a marketing plan can help you plan your advertising and marketing efforts, and check out our article on what metrics to track (and what not to track) on the LivePlan blog (as well as our entry on website metrics).

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Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.