In online marketing, a website visitor who has made at least one previous visit to the site or page in question is considered a return visitor.

Our article on the outline for a marketing plan can help you plan your advertising and marketing efforts, and check out our article on what metrics to track (and what not to track) on the LivePlan blog (as well as our entry on website metrics).

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Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.