In online marketing, unique user sessions is a website metric tracking the number of uniquely identified clients generating requests on the web server (log analysis) or viewing pages (page tagging). A visitor can make multiple visits.

Our article on the outline for a marketing plan can help you plan your advertising and marketing efforts, and check out our article on what metrics to track (and what not to track) on the LivePlan blog (as well as our entry on website metrics).

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Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.