In online marketing, website metrics metrics are measurement tools used to evaluate how effectively a website is marketing a business.
These can include:
- Pageviews
- Impressions
- Unique user sessions
- New visitors
- Return visitors
- Click-through rate
- Conversion rate
Our article on the LivePlan blog, What Startup Metrics Should I Track? is a good overview of what metrics matter (and how to track them), and also check out The 7 Key Metrics Every Business Owner Should Monitor for more on business metrics in general. If you are starting or running a SaaS business, be sure to also read The 5 Metrics You Need to Track for Your Subscription (SaaS) Business to Succeed.