In online marketing, website metrics metrics are measurement tools used to evaluate how effectively a website is marketing a business.
These can include:
- Pageviews
- Impressions
- Unique user sessions
- New visitors
- Return visitors
- Click-through rate
- Conversion rate
Our article on the LivePlan blog, What Startup Metrics Should I Track? is a good overview of what metrics matter (and how to track them), and also check out The 7 Key Metrics Every Business Owner Should Monitor for more on business metrics in general. If you are starting or running a SaaS business, be sure to also read The 5 Metrics You Need to Track for Your Subscription (SaaS) Business to Succeed.
At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.
