Core marketing strategy is a statement that communicates the predominant reason to buy to a specific target market.

For more on creating a marketing strategy, see How to Develop a Market Analysis for Your Business Plan.

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Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.