A marketing audit is a comprehensive and systematic examination of a company’s  marketing environment, objectives, strategies, and activities with a view of identifying and understanding problem areas and opportunities, and recommending a plan of action.

If you’re planning your marketing strategy, our article on the outline for a marketing plan can help you plan your advertising and marketing efforts.

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Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.