New brand strategy is the development of a new brand and often a new offering for a product class that has not been previously served by the organizations.

For more on branding, see our business branding guide.

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Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.