Penetration pricing strategy refers to setting a relatively low initial price for a new product or service.

For more on pricing (specifically for businesses in the SaaS industry, but the advice is applicable across industries) check out The Ultimate Guide to Choosing a Pricing Strategy for Your SaaS Business.

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Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.