A perceptual map is a two or three-dimensional illustration of customer’s perceptions of competing products comparing select attributes based on market research.
At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.
Starting or Growing a Business? Check out these Offerings.
Business Plan Writers
Investor-Ready Business Plans Written In No Time
100% Free Quote
All the Insights You Need to Help Your Business Succeed
Works with QBO & XERO
One-Page Business Pitch
Write A Winning Business Pitch In Just 60 Minutes
Start for $20/mo
Exclusive Offers on Must-Haves for New and Growing Businesses
$100+ in savings
Startups Are Coming
5 Companies, $100K: You Be the Judge
5 Attributes of a Sure-Fire Startup
Expert business tips and advice delivered weekly.
Easily write a business plan, secure funding, and gain insights.