PEST is a popular framework for situation analysis, looking at political, economic, and social trends. Analyzing these factors can help generate marketing ideas, product ideas, and so on.

A similarly helpful tool is a SWOT analysis. To learn more about SWOT analysis, start with our article explaining what a SWOT analysis is, see our SWOT analysis examples, and then download our free SWOT analysis ebook and free SWOT analysis template.

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Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.