A pull communication strategy is the practice of creating interest among potential buyers, who then demand the offering from intermediaries, ultimately “pulling” the offering through the channel.

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Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. Our glossary of common business terms will help you learn about key small business and entrepreneurship topics, to help you plan, fund, and grow your business.