Skimming pricing strategy refers to setting a relatively high initial price for a new product or service when there is a strong price-perceived quality relationship that targets early adopters that are price insensitive. The price may be lowered over time.

For more on pricing (specifically for businesses in the SaaS industry, but the advice is applicable across industries) check out The Ultimate Guide to Choosing a Pricing Strategy for Your SaaS Business.

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Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.