A SWOT analysis is a formal framework of identifying and framing organizational growth opportunities. SWOT is an acronym for an organization’s internal strengths and weaknesses and external opportunities and threats.

To learn more about SWOT analysis, check out our resources here on Bplans. Start with our article explaining what a SWOT analysis is, see our SWOT analysis examples, and then download our free SWOT analysis ebook and free SWOT analysis template.

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At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.