Acquisition costs are the incremental costs involved in obtaining a new customer.

To learn more about what metrics to track within your business, check out The 7 Key Metrics Every Business Owner Should Monitor.

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Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. Our glossary of common business terms will help you learn about key small business and entrepreneurship topics, to help you plan, fund, and grow your business.