Brand extension strategy is the practice of using a current brand name to enter a new or different product class. An example of this is the ride sharing company Uber’s foray into scooters and bike share.

See our complete guide to small business branding for more on how to build your brand.

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Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.