Direct mail marketing is a form of direct marketing that involves sending information through a mail process, physical or electronic, to potential customers.

For further reading, our article on the outline for a marketing plan can help you plan your advertising and marketing efforts.

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Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.