Integrated marketing communications is the practice of blending different elements of the communication mix in mutually reinforcing ways.

Check out our article on the outline for a marketing plan to help you think through your marketing efforts.

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Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.