Marketing refers to the set of planned activities designed to positively influence the perceptions and purchase choices of individuals and organizations.

If you’re planning your marketing strategy, our article on the outline for a marketing plan┬ácan help you plan your advertising and marketing efforts.

Was this article helpful?
1 Star2 Stars3 Stars4 Stars5 Stars (1 votes, average: 5.00 out of 5)
Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. Our glossary of common business terms will help you learn about key small business and entrepreneurship topics, to help you plan, fund, and grow your business.