Marketing refers to the set of planned activities designed to positively influence the perceptions and purchase choices of individuals and organizations.

If you’re planning your marketing strategy, our article on the outline for a marketing plan can help you plan your advertising and marketing efforts.

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Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.