Opportunity analysis is the process of identifying and exploring revenue enhancement or expense reduction situations to better position the organization to realize increased profitability, efficiencies, market potential or other desirable objectives.

For more on analyzing whether or not you actually have a solid business opportunity, check out our article Going Beyond the Napkin: How Do You Know If Your Idea Is Any Good? and our free downloadable Business Idea Validation Checklist.

Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.