Relevant cost refers to expenditures that are expected to occur in the future as a result of some marketing action and differ among other potential marketing alternatives.
At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.
Starting or Growing a Business? Check out these Offerings.
Full Business Plan in Half the Time— and Double the Impact
Save 25% Annually
Business Plan Writers
Investor-Ready Business Plans Written In No Time
100% Free Quote
Exclusive Offers on Must-Haves for New and Growing Businesses
$100+ in savings
One-Page Business Pitch
Write A Winning Business Pitch In Just 60 Minutes
Start for $20/mo
Startups Are Coming
5 Cost-Cutting Strategies That May Cause You to Spend More
5 Creative Cost Saving Ideas For Your Company
Easily write a business plan, secure funding, and gain insights.