The first mover is a company that attempts to gain an unchallengeable, privileged market position by being the first to establish itself in a given market.

Read up on the first mover advantage and first mover disadvantage too, and for more on defining your market and target customers, check out How to Do Market Research, Market Research Resources for Entrepreneurs, and How to Define Your Target Market.

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Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. Our glossary of common business terms will help you learn about key small business and entrepreneurship topics, to help you plan, fund, and grow your business.