Value is the ratio of perceived benefits compared to price for a product or service.

Check out How to Create a Unique Value Proposition for more on working out exactly what the value of your product or service is.

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Bplans GlossaryBplans Glossary

At Bplans, it's our goal to make it easy for you to start and run your business. The Bplans glossary of common business terms will help you learn about key small business and entrepreneurship topics.