Presumably you, as a business owner, are devoting hours of work, lots of energy, and possibly a delayed or reduced salary to get your dream off the ground. This kind of commitment is assumed. The real test of your business mission (or better, your mantra) is the commitment of your customers and your employees.
What kind of business would you have if your employees cared so much about what you do that they were willing to do this?
What kind of business would you have if your customers cared so much about what you’re offering that they were willing to do this?
Apple customers start lining up outside the store one week before the release of Apple’s 3G.
Your business is only as successful as your employees and customers make it. Give them something to get inspired by and excited about.
by Sara Prentice Manela
Palo Alto Software, Inc.