How often do you get an email without a signature and therefore have to dig through past emails or notes to locate that person’s phone number or other contact information? This may seem like a minor thing, but to me a complete signature adds a level of completeness and professionalism to the email.

Email signatures come in all shapes and sizes – those that are non-existent, those with a name and title, those with a name, title and phone number, those with a quote, etc – the list can go on and on.

I just read this post about a very unique email signature – a ‘customer service’ signature – in which the blog author received an email with the following signature:

How’s My Driving?
Did this answer appropriately address your question(s)?
If Yes; send an email to this address:
1 – Excellent – (explanation optional)
If No; send an email to this address:
2 – Unsatisfactory (please explain)

Like the author, I found this to be a really fresh and fun idea. It is an excellent way to proactively ask for feedback; you discover what you are doing well and are also able to immediately address any customer complaints. A signature like this exemplifies that the company has a clear interest in knowing what their customers have to say, and it provides a very easy way for their customers to reach them.

This ‘customer service’ signature is not a fit for everyone, but I find it interesting to think about what message you are sending with the shape and size of your email signature.

Kristen Langham
Marketing Manager
Palo Alto Software

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