I just posted on my personal blog, Mommy CEO, about marketing to women. There are some interesting questions that I bring up, and I wanted to cross post here at the Bplans.com blog.

One of the biggest mistakes I see in business planning is people who think that “everyone” is their target market. For example:

I am launching a shoe company. Everyone wears shoes, thus my target market is all 300 million people in the US.

OK, come on. Who are you kidding? Your shoes are probably built for a certain TYPE of person. Figure that out, and then tell me who your target market is.

Read my post about this at Mommy CEO.

AvatarSabrina Parsons

Sabrina has served as CEO of Palo Alto Software since 2007.