With this question, Richard St. John begins his 4 minute TED Talk – “Success is a Continuous Journey

Richard talks about the success, failure and eventual bigger success of his business, the St. John Group. He has some very simple principles for success, principles that he’s worked more than a decade to prove.

Out of all of them, I think the most important one is this- When we stop trying to succeed, we fail.

Take a moment to enjoy this short, but enjoyable TED video

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