Hmmm. If you’re reading this, then you’re thinking about it. And if you’re thinking about starting a business, then you have to decide on now vs. later.

Isn’t now almost always better than later?

It’s different for those who aren’t already thinking about it; but you, dear reader, you are.

OK, there might be good reasons to wait: waiting to graduate is a really good reason. Sometimes life events such as pregnancy or marriage can be good reasons to postpone starting a business. Working through the process of getting finance can be.

But those are special cases. The general rule is that if you’re thinking about it, then plan quickly and carefully (not a contradiction) and do it.

A bad economy is not a good reason. Costs are lower, good people are easier to find, customers are sympathetic.

And besides, the economy is coming back.

So don’t wait for that. Do it.

Tim BerryTim Berry

Tim Berry is the founder and chairman of Palo Alto Software and Follow him on Twitter @Timberry.