Good article over at StartupJournal with an entrepreneurial story about Vitamin Water. Interesting insight into what it takes to get retail shelf space when you’re just starting out. It turns out that it’s just guts and perseverance… If you’re an entrepreneur, you already have that.

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AvatarNoah Parsons

Noah is the COO at Palo Alto Software, makers of Outpost and the online business plan app LivePlan, and content curator and creator of the Emergent Newsletter. You can follow Noah on Twitter.