starting
How to Manage a Day Job and a Side Hustle (Without Going Nuts)

How to Start Your Business and Keep Your Day Job (Without Going Nuts)

by Kelly Gurnett

Testing out your idea for a new business before you quit your day job is always a wise idea. It gives you a chance to make sure you really enjoy working for yourself and that your business is economically viable, while still allowing you the financial security of a steady paycheck. It can be a... Read more »

starting
Entrepreneurial Ambitions at a High Point

Americans Are Quitting Their Jobs and Pursuing Entrepreneurship

by David Nilssen

The number of Americans quitting their jobs is at a 5-year high, according to the Bureau of Labor Statistics. Entrepreneurial activity has also been on the rise as of late, according to the Global Entrepreneurship Monitor. Could these trends be related? I’d say so. During the recession, Americans were staying put in their jobs even... Read more »

starting

What No One Ever Tells You About Business Failures

by Tim Berry

The mythology of failure rates is greatly exaggerated, I think. Not that you’re not going to do it anyhow, just like I did, but, for the record, you know they say seven out of ten startups fail within three years, and that comes from research that was done. But more and more there is an... Read more »

growing
Serengeti Management-Gazelles

The 5 Types of Employees You’ll Find on Your Startup Journey (and How to Manage Them)

by Michael Kerr

Several years ago, when I was just starting out as an entrepreneur, a friend introduced me to a concept he called “Serengeti Management.” His premise was that, as a new employer, I was going to have to deal with any number of different personalities, each represented by a creature you might find roaming the plains... Read more »

growing
Elizabeth Saunders

13 Ways to Surprise and Delight Your Customers Today

by Scott Gerber

From handwritten notes to just-baked cookies, a simple gesture can go a long way toward shoring up customer loyalty in a competitive marketplace. Even just a quick phone call can do more to earn your customers’ long-term trust than any coupon or discount code—really. To find out which methods have been most effective for my... Read more »

planning
Lack of market research sunk Zanade Mann's business, but she learned from her mistakes and you can too.

Lessons Learned: Lack of Market Research Sunk My Business

by Lisa Furgison

Zanade Mann has always had an entrepreneurial streak. It all started when she was 8 years old: The young entrepreneur started selling candy bars door-to-door, and never lost the bug. Like many entrepreneurs, she wound her way through the corporate world for a few years, with a stop in the insurance industry. When she was... Read more »

starting
How to Start a Nonprofit

How to Start a Nonprofit

by Angelique O'Rourke

Starting a nonprofit is one of the most rewarding ways a person can spend their time— and it also requires thorough planning and solid dedication. It’s exhilarating to imagine all that you’ll accomplish when you’re up and running, but there are a number of essential steps you’ll need to take to get you there. When... Read more »

starting
4 Things You Might Not Think to Investigate Before Buying a Business

4 Things You Might Not Think to Investigate Before Buying a Business

by Lisa Furgison

If you’ve got your eye on a new business, you’ve got a lot of research to do. We know you’ll ask for financial records, look into the economic stability of the area, and be critical of the asking price, but it’s hard to uncover everything there is to know about a company. To make an... Read more »

growing
DTScover

Think Like a Marketer and Sell Like a Superstar

by Noah Parsons

Marketing and sales have changed dramatically over the past few years and every business, regardless of size, must adapt. Join John Jantsch, best selling author of Duct Tape Marketing, as he explains how business owners and marketers alike must take the best of marketing and best of selling to create the perfect mix that attracts... Read more »

growing
JCPenney Marketing Mistake

The 4 Biggest Business Mistakes of All Time (and What You Can Learn From Them)

by Michael Kerr

When I was starting out in business I was naïve. Strike that—I was clueless. In fact, I knew less than nothing about running a business, and I didn’t even know that. Back then, in my 20s, I dove headfirst into everything I did, arms and legs flailing. I was all heart and no homework. I... Read more »