starting
shutterstock_243293272

Can’t Decide What Business to Start? No Problem, We’ll Tell You

by Candice Landau

Every month over 1 million people visit Bplans. Most of those people are at the very early stages of starting a business and as such, are looking to see what others have done. Some have already decided and are in the process of writing a business plan. They’re asking questions: What should a tutoring agency... Read more »

starting
nametrouble

Why You Should Care about the Name You Give Your Company

by Vince Bridgman

When company names go bad There’s a whole heap of problems that can scupper a business in its plans to develop and grow: poor sales, an interrupted supply chain, industry price-cutting or new competition, a marketing strategy that didn’t quite go to plan, HR issues, sudden increases in overheads, late payments—the list of potential pitfalls... Read more »

managing
Okay, having a funny chef statue isn't on the list.

18 Affordable Marketing Tactics Restaurants Can Use to Bring in More Customers

by Lisa Furgison

The restaurant business will see an uptick in sales this year—according to the National Restaurant Association, sales are expected to hit $709.2 billion in 2015. The report indicates that the recovering economy is making it easier for people to eat out more frequently. To make sure some of that newly flowing cash comes into your restaurant,... Read more »

managing
Large windows and lots of natural light can increase both morale and productivity.

How to Create a Productive Office Space

by Louise Dickens

A recent analysis from the World Green Building Council concluded that there is “overwhelming evidence” linking office design with productivity and wellness. But that’s nothing new, right? There has long been evidence to suggest that this is the case. We all know that our productivity levels drop when we feel uncomfortable—whether it’s the temperature, the... Read more »

starting
A street view in Bali, Indonesia, where the idea for Indosole was created. Photo via: Iryna Rasko

Power to the People: How to Create a Profitable Social Enterprise

by Nina Cresswell

What is it about a job that fans the flame inside you? The obvious answer is money—a healthy bank deposit at the end of the month is a primary motive for working. For others it’s about achieving something meaningful; helping society and feeling rewarded in passion, not pounds or dollars or whatever currency you get... Read more »

starting
youngleader

Top 15 Tips to Be a More Successful Young Leader

by Paula Green

The best way to become a more successful young leader is to disregard it as your goal and focus on your learning journey. That includes a combination of your everyday experience at work, with experiences of your own making. I started my career as an intern in Colgate-Palmolive and was eventually promoted to a position... Read more »

managing
socialmedia

3 Strategies to Inspire Your Social Media Marketing

by Nick Rojas

Social media has become one of the most important outreach and marketing channels available to brands, which in turn means that it’s important to have a social media strategy as a core part of your overall marketing plan. Social media channels offer businesses a cost-effective way to promote their companies, to increase brand awareness, and... Read more »

managing
restaurantstaff

How to Manage Labor Costs for Your New Restaurant

by Ezra Adler

Whether you’re about to open a restaurant or have been running your place for a few months already, there’s no doubt that the process will be expensive. Alongside food and beverages, labor is one of the most costly factors in the equation, but cutting wages isn’t the answer. While you have a limited budget, you... Read more »

funding
pitch webinar_small

14 Tips on How to Pitch and Get Funded [Webinar]

by Jonathan Michael

You made the leap. You’ve taken the steps to start your own business, and it’s more than just an idea. There’s only one problem: you don’t have the capital you need to get it off the ground or take it to the next level. You need investors. When it comes to pitching your business, you... Read more »

managing
Richard Branson, founder of Virgin Group.

4 Secrets of Successful Business Owners

by Ryan James

Have you ever wondered how some entrepreneurs and business owners seem almost superhuman, that everything they touch and do practically turns to gold? Take Richard Branson for example. He started Virgin in 1970 and has built numerous businesses across multiple industries over the last 35 years. A company that stands for excitement, uniqueness, and more... Read more »

starting
shutterstock_232599619

A Comprehensive Guide to Creating a Business Website

by Scott Huntington

Time is of the essence when it comes to getting your website up and running. If you want to snag your share of the market, you must act quickly. Today, creating a website isn’t something you should probably do, it’s something you must do. Whether you do it yourself—the affordable option—or outsource the design and... Read more »

managing
shutterstock_231088147

The 7 Key Metrics Every Business Owner Should Monitor

by Candice Landau

Did you know that 28% of businesses fail due to problems with the financial structure of the company? This includes keeping poor accounting records. If you don’t understand your key financial metrics, you have no way of monitoring your business’s health—and you risk mingling assets, incurring penalties for filing taxes late, overlooking expenses, and running... Read more »

funding
shutterstock_168567017

The 10 Best Side Businesses to Fund Your Startup (Plus One Unexpected Suggestion)

by Briana Morgaine

So, you have a great idea for a new business? The thing is, getting started isn’t as straightforward as some people make it sound. What if you need a little help getting it off the ground? In addition to creating a solid business plan, marketing your business, and a host of other details you’ll be... Read more »

managing
piechart

How to Use Google and Facebook for Customer Segmentation

by John Philips

What is customer segmentation? Customer segmentation allows businesses to target specific groups of people so that they can reduce risks and sensibly allocate their marketing resources. It is a grouping together of your customers based on demographics, behavior, and so on. The creation of user personas can aid marketing activities, allowing you to appeal to... Read more »

managing
You can set the perfect tone right from your own office.

A Nonprofit’s Ultimate Guide to Social Media Marketing

by Lisa Furgison

When it comes to marketing, nonprofits have a few things in common. First and foremost, every nonprofit relies on marketing efforts to attract donors and volunteers. Every nonprofit, no matter how well staffed, could use more marketing resources. And, last but not least, there are never enough hours in the day to accomplish every task... Read more »

managing
performancereview

5 Benefits of Linking Job Descriptions to Performance Reviews

by Susan Mravca

File this one under “Duh!” Job descriptions are at the root of great employee management. Build a valid description and you’ve aced HR 101. To an experienced HR practitioner, this seems wholly intuitive: Job descriptions have the power to inspire positive employee engagement and solve a wide range of employee problems, even before they arise.... Read more »

starting
30 Reasons to Start a Business.001

Need a Good Reason to Start a Business? Here are 30.

by Jonathan Michael

Are you toying with an idea for a business? A lot of people think about starting a business, but for whatever reason the idea never becomes a reality. If you’re an entrepreneur who is on the fence about starting a business, we have the encouragement you need to take the first step. We asked 30... Read more »

funding
technologyfunded3

How Technology Can Help Your Business Get Funded

by Owen Andrew

As a startup founder, your financial situation and getting your ideas funded are likely at the forefront of your mind much of the time. In fact, raising capital can be one of the most difficult tasks that any entrepreneur has to accomplish—it takes time, intelligence, creativity, and yes, a little bit of luck. However, there... Read more »

managing
invoices

Free Invoice Templates You Can Use Right Now

by Angelique O'Rourke

If you’re a freelancer or independent contractor, chances are you’re familiar with how time-consuming the invoicing process can be. If you want to get paid, invoicing is not something you can set aside. The real question is, how can you do it faster? And, how can you do it more affordably, without having to turn to... Read more »

managing
payroll

When and How to Outsource Your Payroll

by Shrad Rao

One of the most important aspects of running a business is managing payroll—from the minute your first employee (even you!) starts working, you need a payroll system. But small businesses often lack the adequate resources, time, and money to handle payroll in-house. You need to spend all your time doing what you do best and... Read more »