starting
PickyBarsWR2014-27-e1427220112819

What’s the Secret to Your Success? With Jesse Thomas of Picky Bars

by Angelique O'Rourke

Jesse Thomas and Lauren Fleshman are a married couple and the co-founders of Picky Bars, a business that makes and sells natural energy bars. Picky Bars was founded in 2010 based on the founders’ mutual interest in athletics and in creating the “perfect” energy bar for athletes like themselves. Since introducing the product, Picky Bars has... Read more »

managing
CEOmistakes

10 CEOs Who Made Huge Mistakes

by Will Bridges

It’s true that no one is perfect, and this shows itself in the business world as much as it does anywhere else. While entrepreneurs strive to do their best, mistakes are sometimes unavoidable. However, we small business owners can take some comfort in the fact that we’re not at the helm of a massive corporation... Read more »

managing
sharing

How Small Businesses Can Effectively Use the Sharing Economy

by Andrew Chapados

Millennials are now filling up the job market and with them has come a different mindset—sharing, caring, and a low level of commitment is trending in Western cultures. While this seems troubling for larger corporations who are looking to keep their payroll stocked with dedicated, lifelong employees, there exists a benefit for smaller, low-staffed companies who... Read more »

starting
pricing

7 Strategic Ways to Price Your Products and Services

by Jesse Aaron

Pricing a product or service can be a daunting prospect, especially if you’re at all unsure about how involved the subject of pricing can be. Although there are plenty of strategies you can use to go about establishing a presence within your chosen industry, results will undoubtedly vary. In this article, we’ll go over how... Read more »

starting
DSC_0158

From Problem Solving to Organic Pickles: 7 Startup Lessons from an Inspiring Entrepreneur

by Briana Morgaine

We all know the reasons for wanting to start your own business—the freedom to follow your passions, to work for yourself, and to do what you love. But for many would-be entrepreneurs, taking the plunge is difficult. Plenty of wishful entrepreneurs end up in a nebulous shadow world of half-formed business concepts and partially executed... Read more »

managing
rightdirection

10 Ways to Help Your Team Prioritize Their Customer Service Efforts

by Scott Gerber

Let’s face it: You can’t please everyone all the time. It’s important that your employees understands the difference between helping out a happy customer and spinning their wheels with an angry one. That’s why we asked 10 entrepreneurs from the Young Entrepreneur Council (YEC) how best to focus your team’s efforts in the right direction when it... Read more »

funding
noloans

Why Banks Are No Longer Lending to Small Businesses

by Meredith Wood

Remember the days when you’d need funding to start or grow your business, and you’d get in your car and head down to the bank on the corner? You knew your banker personally, perhaps even had kids in the same class at school, or would often see them at your favorite local restaurant. This personal... Read more »

starting
Yoga? There's an app for that.

9 Pieces of Technology Every Entrepreneur Should Invest in This Year

by Scott Gerber

The technology world is moving fast. While not every new piece of equipment or software can speed up your business, you should stay up to date. That’s why we asked nine entrepreneurs from the Young Entrepreneur Council (YEC) what will help them transform their startup this year. 1. An internal chat platform Many companies still rely on... Read more »

starting
unique-selling-proposition-e1418250350839

How to Create a Unique Value Proposition

by Lisa Furgison

Whether you’re a new entrepreneur or thinking about joining the ranks, one question you’ll have to answer is: What sets your business apart? The answer to that question usually leads entrepreneurs to define their unique value proposition, also called unique selling proposition, or USP. To help entrepreneurs create a value proposition, we’ve written this handy guide to walk you... Read more »

managing
twittercard

The Complete Guide to Using Twitter Lead Generation Cards to Find New Customers

by Lisa Furgison

Small businesses thrive on fresh leads. If you’re not constantly working to grow your customer base, your business will start to decline. Savvy entrepreneurs use a variety of lead-generating ideas to keep new prospects coming in. One of those tools should be Twitter’s Lead Generation Cards. This online advertising tools can generate a list of... Read more »

managing
Leadershipandinfluence

Influence and Leadership: How Sales Can Make You a Better Leader

by Jeffrey Charles

Being an entrepreneur is a pursuit that can have tremendous rewards for those with the gumption to pursue it. Starting and growing your own enterprise requires patience, tenacity, and creativity. When you transition from working for others to building your own business, there are new challenges that you will face. One of these is learning... Read more »

starting
webhosting

A Brief Guide to Choosing a Hosting Solution for Your Business Website

by Sarah Green

Having a stable website has long become an imperative for almost any organization, company, or one-person business that aims to expand its online authority and reach connected consumers. As digital marketing strategies become commonplace in businesses of all sizes, the demand for reliable web hosting services increases and the choice of a web host becomes... Read more »

managing
They think it's great, though.

Help! My Parents Are the Only Ones Reading My Business Blog

by Lisa Furgison

Finding affordable ways to market your new business is tough, but if you’ve done some research, “a blog” has probably come up as a possible tool. Statistics show that blogs are powerful to consumers. According to online marketing business LocalVox, small businesses that blog generate 126% more leads than businesses without a blog. That’s a pretty impressive... Read more »

managing
offlinead

9 Tips for Making Your Offline Advertisements Super Effective

by Scott Gerber

Sure, customers may click on ads when they’re all over their browser windows, but in the age of digital, how can you make sure that your offline campaigns are gaining as much traction? To find out, we asked nine entrepreneurs from the Young Entrepreneur Council (YEC) what strategies have worked best. 1. Include a call to action... Read more »

funding
pitchdeck

Our Favorite Tools to Create Your Pitch

by Spencer Grover

Your pitch deck is probably the most important piece of sales collateral that you’ll make for your business. It doesn’t matter if you’re selling pizza slices or the blueprints to a nuclear reactor—you’re always going to need to explain your big idea to investors or clients. And what is your primary tool to elucidate that... Read more »

starting
Do you have an early stage stage startup? Your business might need a safe place to come out it's shell.

Q&A with Business Incubator Co-founder Joe Maruschak

by Angelique O'Rourke

A business in its early stages can often use a leg up, whether in the form of wise words from a mentor or an introduction to a strategic partner. When you’re first starting out, you may not know who to connect with, or indeed how to do it. This is where incubators come in. Incubators... Read more »

funding
30angelinvestorquestions

30 Questions Angel Investors Will Ask You

by Tim Berry

When you pitch a startup to angel investors, you want to get questions. If you don’t get questions then your pitch fell flat and nobody is interested. So plan on answering questions—and hope you have some to answer! Embrace interruptions Most of the business plan competitions I judge ask the judges to listen quietly for... Read more »

managing
Z

Expert Robbie Kellman Baxter Reveals How to Generate Recurring Revenue and Grow Your Business (+ GIVEAWAY)

by Angelique O'Rourke

Growing a company, generating recurring revenue, and creating loyal customers is no mean feat, regardless of your budget, or the number of employees at your disposal. Robbie Kellman Baxter, author of “The Membership Economy,” has discovered one way to do this, and that’s by becoming a “membership company.” For most people, the word “membership” implies involvement... Read more »

managing
businessmistakes

The 8 Most Common Small Business Accounting Mistakes

by Ivan Lavelle

Thanks to the huge range of accounting applications available for today’s small and medium-sized businesses, it’s easier than ever to keep an accurate record of where your business’s money is going. While accounting software has made bookkeeping and accounting easier for small businesses, it’s also made errors and accounting mistakes—from incorrectly categorizing a transaction to... Read more »

funding
bankloan

10 Things the Bank Will Ask When You Need a Business Loan

by Tim Berry

That bank loan you want for your company? Well, the bank is going to want a lot before they give it to you. Do you find this daunting? Me too. I was really disappointed when I needed my company’s first commercial bank loan to finance receivables of more than $1 million—from well-known distributors no less—and we... Read more »