growing
target marketing - what is it

What is Target Marketing?

by Michael Kerr

If you build it, they will come. That’s what I believed, when I was first starting out. I assumed that if I opened a business, customers would just show up—no major marketing effort required. Other entrepreneurs take the complete opposite approach, and treat marketing as if it’s the 1916 Battle of the Somme: they throw... Read more »

growing

How to Grow Your Business by Setting Goals [Webinar]

by Sabrina Parsons

We all have goals for our business, but sometimes we forget how important it is to clearly define these goals. This is especially true when it comes to financial goal setting for small businesses, where often financial goals are only vaguely defined or based too heavily on assumptions. Many small business owners may keep a... Read more »

growing
inventory management

The Art of Good Inventory Management

by Arlene Soto

Inventory is generally defined as the raw materials a business has available to manufacture finished goods or merchandise available to sell to customers.  Too much inventory uses cash ineffectively, while too little inventory holds up production in a manufacturing environment or gives customers a reason to shop with the competition. Additionally, having the wrong inventory... Read more »

planning
coworking space - creative ways to save money

5 Creative Ways to Save Your Business Money

by Lisa Furgison

As a business owner, you’re always looking for ways to cut costs and raise your profit margin. There are some obvious ways to save money. You’ve heard them all before—suggestions like shopping around for the best prices on everything from office furniture to cell phone contracts, barter for services with clients, and keep hiring to... Read more »

growing
Are you micromanaging your employees? It might be time to cut the strings.

3 Reasons Why Micromanagement is a Macro Hindrance

by Ashley Coolman

“I’m just trying to help!” “I want to ensure our success!” If these lines sound familiar, you should know that they’re classic micromanagement warning signs. And, unfortunately for the well-intentioned micromanager, the results are rarely positive. For his book “My Way or the Highway,” Harry Chambers organized a interesting study about micromanagement. According to the survey... Read more »

growing
"No man is good enough to govern another man without that other's consent." - Abraham Lincoln; Tweet this!

The Art of Leadership: 11 Quotes on Leading Well

by Jonathan Michael

Are great leaders born to lead, or have they learned what it takes to be great? Included below are 11 quotes from some of history’s greatest known thinkers and leaders on what it takes to lead well. Featuring quotes from Abraham Lincoln, Homer, Vince Lombardi, Mother Teresa, Martin Luther King Jr. and more. Do you have... Read more »

planning
Why Businesses Fail

What is the Biggest Cause of Business Failure?

by Arlene Soto

There are many reasons businesses fail: lack of money, changes in the economy, ineffective management, employee turnover, theft, illness, or death of the owner are just a few. According to SCORE (Service Corps of Retired Executives), the main reason businesses fail is ineffective management, whether it be poor planning or not understanding all that is required... Read more »

planning

#TrackThis Episode 6: ROI of Conferences and Trade Shows

by Sabrina Parsons

Welcome back to #TrackThis! Today, Matt Rissell, CEO of T Sheets Time Tracking, and I sat down to talk about tracking your ROI of attending conferences and trade shows. It’s an important question: Is it worth attending these events to get your name out there, or to have your people trained? It’s hard to know necessarily,... Read more »

starting
What is an L3C?

What is an L3C?

by Angelique O'Rourke

In recent years, socially-minded entrepreneurs have begun testing a new type of business entity: the L3C, or Low Profit Limited Liability Corporation. A low-profit limited liability company, or an L3C, is a legal structure (a variation on a limited liability company or LLC) that is relatively new to the United States. The United Kingdom began... Read more »

growing
mzl.wleuzuks

10 Apps to Save Time on Administrative Tasks

by Lisa Furgison

In a business, administrative chores can stack up. It might only take 20 minutes to send an email, or five minutes to answer your business cell, but all of these little tasks can take up a significant amount of time. Before you know it, your day is nearly over and you haven’t done half of the... Read more »

starting
the overnight entrepreneur

How to Become an Entrepreneur Overnight

by Candice Landau

Is it possible to become an entrepreneur overnight? Is there a switch you can flick? And if so, how do you do it? Here's my answer along with 5 key ingredients that I believe contribute to the make up of all the best entrepreneurs. Read more »

growing
Gatorade and the Kings of Cool

Gatorade and the Kings of Cool

by Ryder Cochrane

When you are developing a marketing plan, it’s important to focus on the aspect of your product that you mean to be the selling point. You have to have that thing that makes you stand out from the pack, and that’s what you focus on. You’re the cheapest. You’re local. You’ve got the highest quality product.... Read more »

planning
Isaiah Thomas led the Detroit Pistons to back-to-back NBA championships. Chris Webber and The Fab Five narrowly missed NCAA championships.

Bad Boys and the Fab Five: Business Lessons from Basketball History

by Jonathan Michael

In 2009, to commemorate their 30th anniversary, ESPN released a new sports documentary series called “30 for 30.” The series included 30 full-length documentary features that highlighted sports history’s most memorable moments and personalities. The series was so popular that ESPN decided to release a second volume of 30 more documentaries, produce 30 new digital... Read more »

planning
clip of one page pitch

7 Reasons to Create a One-Page Pitch Before You Plan

by Noah Parsons

A business pitch or elevator pitch is not only a crucial tool for getting investment, it’s also one of the best tools you can use to flesh out your business concept, iterate it through different variations, and find a business model that works and will turn into a profitable company. But, shouldn’t you have a... Read more »

funding
Princeton's alumni contribute more than any other in the United States.

Funding Sources for Your Nonprofit

by Angelique O'Rourke

Whether you are thinking of starting a nonprofit, or you are running a nonprofit that is looking to expand, you’re bound to have funding sources on your mind. You probably know everything there is to know about your community or cause, but making decisions about the right approach to handling nonprofit finances can be a... Read more »

planning
Exit Strategy

What Startups Need to Know About Exit Strategies

by Tim Berry

  Startups looking for angel investors or venture capital (VC) absolutely need an exit strategy because investors require it. The exit is what gives them a return. Exit strategies related to startup funding are quite often misunderstood: The “exit” in exit strategy is for the money, not the startup founders or small business owners. The... Read more »

growing
hugh macleod business cards

Why Hugh MacLeod’s Art Should Not Be on Your Business Cards

by Candice Landau

Regardless of the industry you're in, when networking or selling, moving the focus from you to someone else that bears no relevance to you, is terrible. Your business card should aid the discussion you've been having rather than direct people away from it. Read more »

planning
Shoestring Marketing Budget? Get Your Customers to Do It For You

Shoestring Marketing Budget? Get Your Customers to Do It For You

by Sarika Periwal

To survive as a business you need sales, and to generate sales you need marketing. It is for this reason that most businesses set aside a sizable chunk of money for advertising, but wouldn’t it be grand if you could generate sales by getting your existing customers to do your marketing for you? If you... Read more »

planning
The Key Elements of the Financial Section

The Key Elements of the Financial Plan

by Trevor Betenson

Whatever type of plan you're writing, there are a few key financial items that you should definitely include. I'll explain what they are, why they're important, and how you should create them. Read more »

starting
How To Open a Successful Bakery

The Baker’s Guide to Opening a Successful Bakery

by Lisa Furgison

Are you the one that makes killer cakes for every birthday? Do you churn out to-die-for donuts? If you’re ready to turn your talents into a profitable bakery, you’ve come to the right place. There’s money to be made in the baking biz. The baking industry accounts for $311 billion in total economic output, according... Read more »

planning
omni-channel retailing

What Is the Future of Retail?

by Candice Landau

If you own a brick-and-mortar business, or are thinking of setting one up, you’ve likely seen plenty of reports that imply the future of shopping is online and that it is also “mobile.” You’re right to be concerned about what this means for your business, but perhaps not in the way you may think. Firstly,... Read more »