starting
target-marketing-what-is-it

A Simple Recipe for Startup Marketing Strategy

by Tim Berry

Marketing for your startup will be a bit different than marketing for an existing business. How can you market your startup more effectively? An effective startup marketing strategy starts with sharp target market focus, then adds in specific identity and business offering, plus regular learning. Read more »

starting
Screen Shot 2015-08-26 at 2.26.53 PM

How to Build a Brand: Infographic

by Candice Landau

You've validated your business idea, you've done your market research, and hopefully you've registered your business name. Now it's time for a bit of fun. It's time to build your brand! Read more »

funding
businessloanonline

Start Here If You’ve Never Searched for a Loan Online

by Meredith Wood

If you’ve never searched for a loan online, you probably have no idea where to start. What should you consider? What do you information do you need in order to apply? What questions can you ask yourself to prepare? Read more »

starting
Screen Shot 2015-08-25 at 10.48.13 AM

How to Apply for a Federal Tax ID Number

by Angelique O'Rourke

If you're starting a business, you're going to need a federal tax ID number (EIN). The application is easy and free. Here's how to do it. Read more »

managing
newsroundup82115

Your Small Business News Roundup 8.21.15

by Michael X. Heiligenstein

Bringing you the latest news on small business and more—this week we’ve got trouble at Amazon, more paid leave for workers, and the benefits of using cloud-based software. Read more »

managing
cashgrowth

Cash Flow 101: Growing Your Business

by Anna Eschenburg

Now that you’ve solved your cash flow problems, it’s time to figure out how exactly you want to approach growing your business. Read more »

managing
3questionsstrategy

3 Questions to Help Build Your Business Strategy

by Dave Wakeman

If you're serious about becoming an entrepreneur, you need a business strategy that will help you understand the value you bring to the market. To get the ball rolling, ask yourself these three important questions. Read more »

managing
marketingorspamming

Are You Marketing, or Spamming?

by Margarita Hakobyan

Are you marketing or spamming? From the inside, it can be hard to tell if your marketing is spammy or responsible. Here's how to do a quick check. Read more »

managing
privacypolicy

How to Keep Discounts from Killing Your Business [Part 2]

by Leah Hamilton

You'll be collecting customer info on and offline—and there are legal and privacy issues that you should consider so that you can protect your business. Read more »

starting
Why entrepreneursshouldgotobusinessschool

Should Entrepreneurs Attend Business School?

by Ashrit Kamireddi

Should entrepreneurs attend business school? One MBA describes the benefits and why he'd do it again. Read more »

managing
newsroundup8:14:15

Your Small Business News Roundup 8.14.15

by Michael X. Heiligenstein

Bringing you the latest news on small business and more—this week we’ve got low oil prices, startups in the shipping and freight industries and a possible $15 an hour minimum wage. Read more »

managing
discountsandadvertising

How to Keep Discounts from Killing Your Business [Part 1]

by Leah Hamilton

Advertising sales and discounts is a great way to win customers. Here's how to make sure you're protected under the law while you do it. Read more »

planning
liveplan_webinar

How to Pitch, Plan, and Track Your Business with LivePlan [VIDEO]

by Jonathan Michael

Sabrina Parsons, CEO of Palo Alto Software, explains how LivePlan can help you pitch, plan, and track your business. Read more »

managing
productivehomeoffi-e1439324420557

12 Tips for a Wildly Productive Home Office

by Ashley Coolman

Use these tips and tools to stay productive at home in the face of adversity (like the mid-morning nap that keeps calling your name). Read more »

funding
boot

Is Startup Funding an Oxymoron?

by Tim Berry

How ironic that most of the online information on startups is about getting financed—but more than 90 percent of startups are bootstrapped. Read more »

starting
businessbankaccount

How to Open a Business Bank Account

by Lisa Furgison

Wherever you decide to open an account, you’ll likely use that bank for years to come. It’s not just a place to hold your money; it’s a business partner that you’ll establish a relationship with and likely turn to for help. Read more »

starting
businessidea

How to Really Protect Your Business Idea

by Tim Berry

How do I protect my business idea? How can I find investors without giving it away? Here’s the hard truth about protecting your business ideas. Read more »

funding
Photo credit: ParkHowell.com

Episode 10: How to Pitch Your Business, and Brand Storytelling with Park Howell | The Bcast

by Jonathan Michael

This week Peter and Jonathan talk about how to pitch your business. Park Howell (from The Business of Story podcast) explains how to tell your brand story. Read more »

managing
newsroundup8715

Your Small Business News Roundup 8.7.15

by Michael X. Heiligenstein

Bringing you the latest news on small business and more—this week it’s startups at the White House, why it's freezing cold in your office, and the "right to be forgotten." Read more »

managing
shippingproducts

Selling Your Goods In-Store Versus Selling Online: Legally, What’s the Difference? [Part 2]

by Leah Hamilton

Understanding the risks involved in delivering goods will ensure that you're protected, and help to avoid your profits going down the drain if issues arise. Read more »