managing

How to Use Coupons for Your Business (Without Losing Money)

by Jonathan Griffit

Coupons can be a great tool for your business—or a great way to lose money. Here's how to design a successful coupon initiative that will keep new customers coming back again and again. Read more »

starting

How I Pivoted My Startup 3 Times to Find Success

by Augustus Franklin

One of the perks of being a startup is that you have the flexibility to keep changing your identity until you get it right. Find out how one successful entrepreneur worked through multiple iterations of his idea before finding the winner. Read more »

starting

4 Things You Won’t Regret Spending Money on When Starting Your Business

by Courtney Apps

Arguably, you shouldn’t spend your hard-earned startup funding on expensive office chairs. However, some expenses are worth shelling out for up front. Read more »

managing

When Do You Really Need Insurance for Your Business?

by Maxime Rieman

It can be hard to determine what kind of insurance your business really needs. To ensure that your new business is protected in any scenario, here are some common business insurance policies, and how they actually work. Read more »

planning

6 Business Idea Validation Tactics to Improve Your Business Planning

by Joe Goerbert

The fate of your business depends on how well (or poorly) you validate your business idea. Fail to validate it properly, and you run the risk of business failure. Read more »

planning

The Difference Between Cash and Profits

by Tim Berry

Never forget: Profits are not cash. Brush up on the crucial difference between cash and profits with this guide by Palo Alto Software founder Tim Berry. Read more »

managing

5 Research-Backed Tips for Increasing B2B Sales

by Jodie Shaw

If you run a business where you sell your product or service to another business (or you’re planning on starting one), here’s what you need to know about closing the deal. Read more »

planning

What You Really Need to Know About Cash Flow

by Tim Berry

Cash is the single most important resource in any business—and also one that is frequently misunderstood. Here's what you really need to know about cash flow. Read more »

starting

Ask the Experts: Things I Wish I’d Known Before Starting a Business

by Briana Morgaine

In every startup story, there's bound to be a wrong turn here or there, and it’s easy for entrepreneurs to look back on their mistakes and see exactly where they went wrong. Here's what these entrepreneurs wish they'd known sooner. Read more »

starting

The Biggest Skill You Need to Run a Business (It’s Not What You Think)

by Heather Baker

This successful entrepreneur believes there's one skill that is more important than smart business acumen, exceptional marketing know-how, or even financial savviness. Do you have this skill? Read more »

managing

Free SEO Tools for Small Business Owners

by Keegan Green

Many small business owners understand the value of SEO, but think it's too time-consuming to learn or too expensive to implement. The fact is, it doesn't have to be. Read more »

managing

7 Ways to Set Team Goals (That Actually Work)

by Briana Morgaine

Creating a goal-setting methodology for an entire company doesn’t happen overnight. It can be difficult to know how to set goals that are a stretch, but not completely out of reach. Here's how to get it right. Read more »

managing

Five Tips for Better Mobile Customer Engagement

by JT Ripton

When it comes to your website, a strong mobile strategy should be a high priority. Here's how to engage with the customers who are accessing your site via mobile—which, according to the latest data, is most of them. Read more »

starting

Should I Quit My Job to Start My Own Business? 9 Questions You Need to Ask

by Briana Morgaine

Deciding when the time is right to start a business is a huge challenge. How do you know when to take the plunge? Should you go all in, all at once—or take it more slowly? Here's how to decide. Read more »

managing

How I Ranked First Page on Google But Still Failed

by Anh Luu

Think that hitting the first page is the SEO holy grail? Think again—there's more to it than that. If you're looking to optimize your business blog or website, here's what you should really be paying attention to. Read more »

managing

12 Successful, Happy Entrepreneurs Share Their Daily Habits

by Briana Morgaine

What daily habits do entrepreneurs believe contribute to their success? Here are their can’t-skip routines—and stealing one or two for your own use is highly encouraged. Read more »

planning

6 Mistakes to Avoid When Writing Your Restaurant Business Plan

by AJ Beltis

If you're seeking funding for your restaurant, you'll need a formal business plan. However, if it's your first time writing a restaurant business plan, it's easy to make mistakes—so here are the pitfalls to avoid. Read more »

starting

Top Startup Mistake: Unrealistic Forecasts

by Tim Berry

A growth forecast works for investors when it’s built on realistic assumptions, laid out transparently. The problem? Most forecasts are unrealistic, overly optimistic, and built without real basis. Here's how to fix that. Read more »

managing

Five Business Technology Trends for 2017

by JT Ripton

As we settle into a new year, it's natural to look forward. With that in mind, here are the upcoming technology trends that will impact entrepreneurship and small business. Read more »

starting

Serving Up Savings: Tax Tips for Food Truck Owners

by Brendon Pack

While the bar to entry for starting a food truck business is fairly low, there are lots of federal, state, and local tax rules that apply. Here's how to navigate your tax obligations—and save your hard-earned cash. Read more »