Below we’ve compiled a list of books that you’ll find particularly helpful if you’re starting a business.

That said, even if you’re already in business or not planning to get into business anytime soon, these are all excellent reads that will teach you how to do things better, faster, and more efficiently, and they’ve all been handpicked by our team.

This reading list has been created in conjunction with our “How to Start a Business in a Month” guide. While you may not be able to read all 10 books in a month (we’d seriously be impressed), you might pick one that will inspire you and keep you on track. The choice is of course yours!

You are also welcome to join Palo Alto Software in reading the book we’ve picked for our next in-house book club: Nobel Prize winner Daniel Kahneman’s, “Thinking Fast and Slow.” If you do read it, let us know what you think.

And of course, if you have any recommendations of your own, perhaps something we really should add to this list or read for our next book club, share them with us on Twitter @bplans.

Pages of Wisdom to Guide You to Success

the 100 startupThe $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

Author: Chris Guillebeau

In this New York Times bestseller, Chris Guillebeau presents case studies of 50 successful businesses that got started on $100 or less. He covers exactly how much money each business required to get started, and what each entrepreneur did in their first weeks and months of business. This is an interesting read if you learn best through the medium of stories.

– See it on Amazon

 

the lean startup

This book was part of the Palo Alto Software Book Club

The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Author: Eric Ries

In this New York Times bestseller, Eric Ries explains how to get started with just your minimum viable product (MVP), to test your business idea and innovate as needed before you invest too much time and money on your first draft of the business plan.

– See it on Amazon 

 

The 4 Hour WorkweekThe 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

Author: Timothy Ferriss

This book will dispel the notion that you can’t have a life and run a business. Tim Ferris will show you exactly how this is done by sharing his own experience and a step-by-step guide for how you can do it too. Tim is great at setting himself challenges that you can join and learn from. I also recommend listening to his podcast if you’re an audio learner.

– See it on Amazon

 

ReworkRework

Authors: Jason Fried & David Heinemeer Hansson

A very light, enjoyable read. Full of helpful tips that often go against the grain. “Rework” aims to show you a better, faster way to succeed in business. You can dip in and out of this playbook as you see fit. And, if you want to know what the founders of Basecamp did to make it big, start here!

– See it on Amazon

 

 

 

Inspired

This book was part of the Palo Alto Software Book Club

Inspired: How to Create Products Customers Love

Author: Marty Cagan

Product management expert Marty Cagan takes an in-depth look at why some products make the leap to greatness while others get left behind or forgotten. Once you understand some of the core principles behind inspiring products and the companies that create them, you will be able to assess your own products better and change your approach if this is necessary.

– See it on Amazon

 

 

the plan as you go business plan

Tim Berry is the founder of Palo Alto Software. The lessons shared within define our strategy.

The Plan-As-You-Go Business Plan

Author: Tim Berry

The Plan-As-You-Go book provides business owners with quick and easy instructions on writing a business plan that won’t take forever and hold you back from starting. The underlying premise is that you don’t need a boring traditional business plan before you start a business. You need an outline and something you can build on. You need a live plan!

See it on Amazon

 

 

the art of the startThe Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Author: Guy Kawasaki

A well-known Apple employee and founder of multiple companies, Guy shares his advice on how to turn an idea into a reality. This book will guide you through all the stages of starting a business—something that is more akin to art than science. From raising money and hiring the right team right through branding and managing, this informative and easy-to-read guide will set you on the path to marketing excellence.

See it on Amazon

 

the tipping pointThe Tipping Point: How Little Things Can Make a Big Difference

Author: Malcolm Gladwell

In this book, Gladwell explores and illuminates the concept we refer to as the tipping point— “that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. ”

If you’re tired of reading “how to” books, this one is for you. More than a guide, “The Tipping Point” is a fascinating read by an award-winning author, who manages to teach at the same time as he tells killer stories.

See it on Amazon

 

where good ideas come fromWhere Good Ideas Come From

Author: Steve Johnson

By investigating the stories behind genuine innovation, Steve Johnson is able to identify seven patterns of innovation.

Packed full of stories, this is a book you’ll both enjoy and turn to time and time again. For anyone that enjoys reading about creativity, ideas, and innovation, this is a must read.

See it on Amazon

 

 

creativity inc

This book was part of the Palo Alto Software Book Club

Creativity, Inc.: Overcoming the Unseen Forces that Stand in the Way of True Inspiration

Author: Ed Catmull

Pick up your highlighter because this book is one giant quotable. “Creativity, Inc.” is touted as a book for managers who want to lead their employees to new heights. The truth is it’s as applicable to employees as it is managers because it will give you insight into those forces that are driving your company to succeed, or dooming it to failure.

It’s the story of Pixar and the man behind it, but it’s also an ode to creativity and to protecting creativity, the creative process and the environment that fosters it. I highly recommend it!

– See it on Amazon

Bonus book + this month’s GIVEAWAY!

guerilla marketing in 30 days

Guerrilla Marketing in 30 Days

Authors: Jay Conrad Levinson and Al Lautenslager 

This is the no-frills guide to marketing your company. Best of all, the authors have structured the book in such a way that you can use it to jumpstart your “marketing” engine each day for a month.

Use it in conjunction with our guide to starting a business in 30 days.

See it on Amazon

 

Enter to win your copy of “Guerrilla Marketing in 30 Days”

Here’s how to do it:

1. Leave a comment on this post—tell us what you’re reading to improve your business, marketing, and managing skills

2. Fill out the competition form using the same name as the one you chose to comment with.

And, for bonus points simply tweet this link by clicking on the bird in the form below.

 

Guerrilla Marketing in 30 Days Giveaway

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