Recently a client asked what I thought about the businesses on Facebook who seem to be obsessed with boosting the number of “likes” of their business page… and here’s my two-cents:
Boosting your numbers and trying to prove how popular you are is just like old-school “blast and pray” advertising. You blast as much “stuff” into the universe as possible and pray something sticks and someone will buy. And we all know where old-school tactics got us; broke and customer-less, right?
So here’s the thing: like ANY marketing, our goal is to attract the right people – people who are potential clients or can refer them, right? We don’t market to just anybody any more, we’re way beyond that. We’re smarter and have better tools. Do you want a million ‘anybodies’ to “like”, “follow”, “add” or “friend” you? Or fewer people who are genuine prospects who might actually buy from you?
Think about it: If you’re a company that sells Social Media Services to small business owners do you really want grandmas, teenagers and die-hard 9-5ers as your “fans”? Sure, a few of them may know “someone”… but is that really where you want to spend your time and resources? And do these people really want to read what you have to post? Probably not – and 99% of them will end up blocking or ignoring you. So why in the world would you want to campaign to attract a gazillion of the “wrong” people?
As with most things in life – and especially marketing – I’ll take quality over quantity any day. I want fans, friends, and followers who are actually interested in the content I post, and will engage with me – and maybe even buy something or refer someone to me some day – not block or ignore me.
So instead of measuring your success by the number of “likes” your page has, I’d measure engagement. How often do people comment on your posts? How many different people comment? Are they the types of people you’d like to do business with? If not, then it might be more worthwhile to focus on attracting and recruiting those you want to do business with, rather than just “anybody who.”
Do you have a Facebook story or tip you’d like to share? We’d love to hear them!
Like this article? Please share it:
How to make faster, more informed business decisions
Your business is up and running, and now you’re laser-focused on growth. And you’re smart: you want to keep your finger on the pulse of the financial health of your business. But, you don’t have time to run reports or analyze endless spreadsheets.
What if you had an easy-to-use financial dashboard that gave you a visual overview of all your key business numbers? What if you could set up budgets and sales forecasts without sacrificing critical time away from your business?
This is where a powerful, yet easy to configure business dashboard comes into play. Click to learn more about how a business dashboard can help you grow faster and make smarter, more informed decisions.Click to continue