Beth Anne WhalenBeth Anne Whalen

Beth Anne Whalen has 13 years of sales, sales management, and marketing experience. She has worked for Enterprise Rent-A-Car, First Advantage Corporation, and Raymond James. She was also co-founder and president of www.forsalemagnets.com.

Recent Articles Published by

managing

Marketing’s view is 30,000 feet, Sales’s is 3 feet.

It is not uncommon in the business world for people to lump sales and marketing together. At my former employer, I was a manager in the sales and marketing department. The only thing was, there were only sales people in our department – no marketing personnel. I remember having a talk about this with our... Read more »

managing

The Sample Business Plans You Won’t See…

At Palo Alto Software, we pride ourselves on the wide variety of sample business plans that we offer in Business Plan Pro.   From car wash to pharmacy and most everything in between, there are plans that entrepreneurs will find to help them start their particular type of businesses.   But below are 5 actual “ventures” that,... Read more »