Candice Landau

Managing Editor

Candice is the Managing Editor of Bplans. With a background in writing and digital marketing and an interest in technology, business, creativity and just about everything else, she aims to find the best answers to your questions. Follow Candice on Google+.

Recent Articles Published by Candice Landau

starting

36 Stocking Stuffer Ideas For Your Little Entrepreneur

Beyond a good education and brilliant parenting skills, how do you raise little entrepreneurs? Better yet, what does it even take to become an entrepreneur? Read more »

managing

How to Write Your First Job Description

Take the time now to start thinking about the type of person you may want to hire in the future. Your new employee’s values will have a big impact on your company, especially if you’re small. Read more »

starting

13 Out of the Ordinary Ways to Find the Perfect Business Location

Once you’ve read this article you will know what you need to think about when looking for a business location, and have a number of creative ways to do so! Read more »

managing

Should You Offer Equity Compensation to Employees?

If you’re giving a large percentage of your company to someone (and yes, two percent is large), you’re entering into a contract that’s a lot like marriage. Read more »

starting

1 Dream, 84 Steps to Make It a Reality [Free Startup Checklist]

To help make your dream more achievable, we’ve created a roadmap—a startup checklist. Read more »

starting

If You Want to Start a Business, Start Here

If you need an extra push to get into business, this is the information that we feel will give you the chutzpah to "go get ‘em!" Read more »

starting

How to Choose a Business Location

Choosing the right location is about so much more than finding the place that looks closest to the one you’ve envisioned. It’s about being somewhere your customers will see you, being in a competitive location, staying within budget, and meeting local and state regulations and laws. Let us guide you through the process. Read more »

starting

How to Start an Ebay Business

With over 112 million users, eBay is a great place to start and grow a business. With low starting costs and the freedom to experiment, you may just find your new business home right here. Learn how to start an eBay business today! Read more »

planning

Become a Regular Bplans Contributor

If you're interested in writing for Bplans on a regular basis, we want to hear from you. We're looking for smart writers with a good knowledge of what it takes to start a small business, to get a business funded, or to work through the various aspects of planning a venture. Read more »

starting

Business Startup Checklist

Starting your own business may sound like an epic undertaking—but the truth is, it’s not. This checklist covers everything you need to start your business today. Read more »

starting

How to Build a Brand in 5 Days

You've validated your business idea, you've done your market research, and hopefully you've registered your business name. Now it's time for a bit of fun. It's time to build your brand! Read more »

planning

Contribute an Article to Bplans

If you’re interested in submitting an article to Bplans for publication, you've come to the right place. Use this submission form if you'd like to submit once-off (You can submit again in a few months). If however you'd like to become a regular columnist, please apply through our regular contributor form. Regardless of whether you're seeking to submit the occasional article, or to submit articles on a regular basis, we're still looking for the same thing: We’re looking for smart writers with a good knowledge of what it takes to start a small business, to get a business funded, or to work through the various aspects of planning a venture. We want to hear from SBDC officers, from accountants, from angel investors, from VC firms and from entrepreneurs themselves. We love a good startup story — how did you succeed? How did you navigate problems? How can you help other entrepreneurs. Even if you’ve never owned a business, if you’re willing to interview business owners, or do the research required to help others get started, we may have space for you. The one thing we do not want is self-promotional content that simply seeks to advertise a person, business or service. Content you submit should be educational, fun and creative. Topics we’d like to read more about include: Creative, or cutting-edge content. New tools, news/laws that change the game, interesting information regarding a specific topic. Interviews with small business owners / business or startup stories Industry-specific topics that relate to all areas of starting. For example, we have an article on how to start a successful coffee shop, but we don’t have one on how to market a coffee shop, how to choose equipment for a coffee shop, how to price drinks, etc. Venture capital funding and angel investment stories. What I learned from X failure stories (business failures are always an opportunity to grow or to help others grow. We want to hear about your successes but also about the things that didn’t work and what you learned). Fill out our online form. Read more »

starting

The Ultimate Guide to Creating a SWOT Analysis (FREE EBOOK)

A key reason to create a SWOT Analysis is to help you develop a strong business strategy. Knowing your own strengths and weaknesses, as well as the threats and opportunities you face in the marketplace, can really give you a lead on your competitors. Ultimately, the SWOT Analysis is an informative, easy to conduct exercise, and can be done at any stage of your business—whether starting or managing. Read more »

managing

Become a Great Leader—Harness the Power of Primal Emotions

If you’ve been seeking answers to the question of how to build the most effective and happy teams, “Primal Teams” by Jackie Barretta is a great place to start, whether or not you currently own a business. It’s packed so full of useful information, references to studies, examples, and well thought through analysis, that you’ll get... Read more »

starting

Have You Signed up for the Big Brand Challenge? Only 1 Week to Go!

You can still access all of the tasks and infographics in this challenge to complete it on your own. Here’s each day of the challenge: Day 1: We define who we are Day 2: We define what we looked like Day 3: We create (or update) your logo Day 4: We outline essential marketing materials... Read more »

planning

What to Include in Your Business Plan Appendix

The appendix of a business plan is usually the last section to appear in the business plan. Although not required, a well-structured appendix can go a long way toward convincing your reader you’ve got a great business idea, or indeed that you have thoroughly thought through your idea. The appendix of a business plan is the... Read more »

managing

New Study Reveals Business Owners Investing in Technology in 2015

“Where Main Street Meets Technology” – a study In January 2015, Palo Alto Software surveyed approximately 500 small business owners and entrepreneurs from across 18 different industries. The “Where Main Street Meets Technology” study found that 81% of small businesses plan to invest in technology this year and that 48% of those surveyed said that... Read more »

starting

How to Use Patreon to Start a Business From Home

Simply put, Patreon is an ongoing Kickstarter campaign with one key difference: rather than getting paid once off, per project, artists or creators are paid by their patrons (you, me, or whoever signs up as a patron) to continue creating on an ongoing basis. Read more »

starting

Can’t Decide What Business to Start? No Problem, We’ll Tell You

This article is part of our “Business Startup Guide” – a curated list of our articles that will get you up and running in no time! Every month over 1 million people visit Bplans. Most of those people are at the very early stages of starting a business and as such, are looking to see what... Read more »

managing

The 7 Key Metrics Every Business Owner Should Monitor

Did you know that 28% of businesses fail due to problems with the financial structure of the company? This includes keeping poor accounting records. If you don’t understand your key financial metrics, you have no way of monitoring your business’s health—and you risk mingling assets, incurring penalties for filing taxes late, overlooking expenses, and running... Read more »