Candice Landau


Candice is the Editor of Bplans. With a background in writing and digital marketing and an interest in technology, business and just about everything else, she aims to find the best answers to your questions. Follow Candice on Google+.

Recent Articles Published by Candice Landau


Think Big, Start Small: The Story of a Startup

Today, small businesses and internet startups are popping up everywhere. While this is encouraging for those of us looking to become entrepreneurs, it also means we have a responsibility to start companies that advance our understanding of the world, that fix problems we have created and that help others. ReefCam is one of these companies. Read more »


The Complete Guide to Understanding Cash Flow

While it is perfectly possible to be profitable on paper, there’s a big difference between money you’re owed and cash on hand. That's where cash flow comes in. Cash Flow is simply the money that flows in and out of your business, and is arguably the most important aspect of your business. Read more »


How to Secure Funding for Your Startup (with INFOGRAPHIC)

Why do so many businesses fail? According to a recent Forbes article, at the surface level, they simply run out of cash. It’s easy to get things wrong when you’re starting out and the article points out that 8 out of every 10 businesses fail within the first 18 months. Read more »


What’s the Difference Between a Small Business Venture and a Startup?

When I hear the word “startup,” my mind immediately begins playing a reel of a bunch of twenty-something year old web developers, huddled together in a retro office somewhere in the SF Bay Area. Drinking beer at midday, laughing about the epic, cool culture they’ve got going, and chatting about the fact that they spent... Read more »


Got ‘Founder Fit’? If You Want Venture Capital, You Need It

A few weeks ago I spoke with Boris Wertz, founder of JustBooks, COO of AbeBooks and founding-partner of Version One Ventures. In as much as a scheduled interview with an angel investor can be, talking with Boris about what it takes to spark the interest of a venture capital firm was a coincidence. I’d reached out... Read more »


How to Turn Your Hobby Into a Business

If what you do outside "work" is your true love, then why not consider making it your career too? After all, you do want to love what you do, especially if you’re going to spend most of your life doing it. Here's the complete guide. Read more »


How to Become an Entrepreneur Overnight

Is it possible to become an entrepreneur overnight? Is there a switch you can flick? And if so, how do you do it? Here's my answer along with 5 key ingredients that I believe contribute to the make up of all the best entrepreneurs. Read more »


Why Hugh MacLeod’s Art Should Not Be on Your Business Cards

Regardless of the industry you're in, when networking or selling, moving the focus from you to someone else that bears no relevance to you, is terrible. Your business card should aid the discussion you've been having rather than direct people away from it. Read more »


What Is the Future of Retail?

If you own a brick-and-mortar business, or are thinking of setting one up, you’ve likely seen plenty of reports that imply the future of shopping is online and that it is also “mobile.” You’re right to be concerned about what this means for your business, but perhaps not in the way you may think. Firstly,... Read more »


Business Money Is Tight Right Now, What Are My Options?

Every business has ups and downs and while many make it through, others don’t. Maybe you need money to buy inventory, to grow or even to strengthen your offering. Whatever the reason, the question is still: what are your options when you know you need a bit of extra cash on hand? Read more »


Uh-oh! Do you have a “sitcom” startup?

There are two primary reasons that startups fail: One, the execution of the idea is poor (wrong location, poor product, bad service, etc) and two, the startup is not making something that people want. Simply put, it’s not solving a real-life problem. Y Combinator calls these types of startup ideas, "sitcom startups". Read more »


What Should All Entrepreneurs Know Before Starting Their Very First Business?

We've turned to entrepreneurs and experts to get you the best answers to this question. Whether you're starting a business for the very first time or are starting a business for the third time, there are some things that it can't hurt to remember. Read more »


If I register a sole proprietorship or a partnership, how will I pay myself?

If you’re asking this question with taxes in mind, you should know that the structure of your business decides how you will be taxed and how you can withdraw money from the business. It’s not just a question of ethics, it’s a legal question and you’re right to be asking it. If you’re already in... Read more »


What You Absolutely Cannot Afford to Forget When Pricing Your Products

Pricing products correctly is an art. It requires an awareness of the market as it currently exits, the vision and ability to see a market as it could or will exist, and the logic to decide on a figure that will cover costs, send a message and maximize sales. Because there is no definitive guide to pricing, it is more worthwhile to get an accurate idea of how your price will affect other areas of your business. Read more »


I’m Almost 29, Is It Too Late to Start a Business?

It’s Monday again and you’re back at your desk at work, wondering why you still haven’t started your own business; why you’re still having to compile reports of things you have no interest in; and where you went wrong… I’m here to help so grab a coffee, forget the report and the emails, blank out your own critical inner voice (and your boss’s voice if possible) and listen up. Read more »


When – a Top 500 Internet Retailer – Uses Mentors, You Should Too

For fine-jewelry ecommerce website,, access to mentors has helped the company build brand awareness, gain industry-relevant knowledge and improve site-wide conversion rates. Learn more about where you can find mentors for your business and what to look for in a good mentor-mentee relationship. Read more »


What do investors REALLY want?

Hundreds of episodes of Shark Tank and Dragon’s Den have taught us that if you do not know your business inside-out and if you don’t come across as capable of running your business without the ongoing guidance of your backers, you’re not going to stand much of a chance. In this post we will answer 3 questions: What do Investors Want? Should you perform market research before pitching? Will an investor steal your idea? Read more »


What the Founder of Cheek’d Can Teach You About Startup Marketing

In 2010, startup founder Lori Cheek, grappled with a major problem - how does one go about marketing your business when you're on a shoestring budget? Unable to afford a PR company Lori tapped into her creative side and got to work. What she did got her into the press and even onto Shark Tank. Read more »


7 Steps to Starting Your Own Business

From your business type to your business model to your physical location, there are so many variables you need to take into account when planning and starting your business. The key, regardless of what type of business you’re starting, is to be flexible! Here are the 7 core steps to starting a business. Read more »