Candice Landau

Editor

Candice is the Editor of Bplans. With a background in writing and digital marketing and an interest in technology, business and just about everything else, she aims to find the best answers to your questions. Follow Candice on Google+.

Recent Articles Published by Candice Landau

starting

How to Become an Entrepreneur Overnight

Is it possible to become an entrepreneur overnight? Is there a switch you can flick? And if so, how do you do it? Here's my answer along with 5 key ingredients that I believe contribute to the make up of all the best entrepreneurs. Read more »

growing

Why Hugh MacLeod’s Art Should Not Be on Your Business Cards

Regardless of the industry you're in, when networking or selling, moving the focus from you to someone else that bears no relevance to you, is terrible. Your business card should aid the discussion you've been having rather than direct people away from it. Read more »

planning

What Is the Future of Retail?

If you own a brick-and-mortar business, or are thinking of setting one up, you’ve likely seen plenty of reports that imply the future of shopping is online and that it is also “mobile.” You’re right to be concerned about what this means for your business, but perhaps not in the way you may think. Firstly,... Read more »

planning

Business Money Is Tight Right Now, What Are My Options?

Every business has ups and downs and while many make it through, others don’t. Maybe you need money to buy inventory, to grow or even to strengthen your offering. Whatever the reason, the question is still: what are your options when you know you need a bit of extra cash on hand? Read more »

planning

Uh-oh! Do you have a “sitcom” startup?

There are two primary reasons that startups fail: One, the execution of the idea is poor (wrong location, poor product, bad service, etc) and two, the startup is not making something that people want. Simply put, it’s not solving a real-life problem. Y Combinator calls these types of startup ideas, "sitcom startups". Read more »

starting

What Should All Entrepreneurs Know Before Starting Their Very First Business?

We've turned to entrepreneurs and experts to get you the best answers to this question. Whether you're starting a business for the very first time or are starting a business for the third time, there are some things that it can't hurt to remember. Read more »

planning

If I register a sole proprietorship or a partnership, how will I pay myself?

If you’re asking this question with taxes in mind, you should know that the structure of your business decides how you will be taxed and how you can withdraw money from the business. It’s not just a question of ethics, it’s a legal question and you’re right to be asking it. If you’re already in... Read more »

planning

What You Absolutely Cannot Afford to Forget When Pricing Your Products

Pricing products correctly is an art. It requires an awareness of the market as it currently exits, the vision and ability to see a market as it could or will exist, and the logic to decide on a figure that will cover costs, send a message and maximize sales. Because there is no definitive guide to pricing, it is more worthwhile to get an accurate idea of how your price will affect other areas of your business. Read more »

starting

I’m Almost 29, Is It Too Late to Start a Business?

It’s Monday again and you’re back at your desk at work, wondering why you still haven’t started your own business; why you’re still having to compile reports of things you have no interest in; and where you went wrong… I’m here to help so grab a coffee, forget the report and the emails, blank out your own critical inner voice (and your boss’s voice if possible) and listen up. Read more »

growing

When ice.com – a Top 500 Internet Retailer – Uses Mentors, You Should Too

For fine-jewelry ecommerce website, ice.com, access to mentors has helped the company build brand awareness, gain industry-relevant knowledge and improve site-wide conversion rates. Learn more about where you can find mentors for your business and what to look for in a good mentor-mentee relationship. Read more »

starting

What do investors REALLY want?

Hundreds of episodes of Shark Tank and Dragon’s Den have taught us that if you do not know your business inside-out and if you don’t come across as capable of running your business without the ongoing guidance of your backers, you’re not going to stand much of a chance. In this post we will answer 3 questions: What do Investors Want? Should you perform market research before pitching? Will an investor steal your idea? Read more »

starting

What the Founder of Cheek’d Can Teach You About Startup Marketing

In 2010, startup founder Lori Cheek, grappled with a major problem - how does one go about marketing your business when you're on a shoestring budget? Unable to afford a PR company Lori tapped into her creative side and got to work. What she did got her into the press and even onto Shark Tank. Read more »

starting

Seven Steps to Starting Your Own Business

From your business type to your business model to your physical location, there are so many variables you need to take into account when planning and starting your business. The key, regardless of what type of business you’re starting, is to be flexible! Here are the 7 core steps to starting a business. Read more »