Mary Juetten

Mary Juetten is the founder and CEO of Traklight.com, the only self-guided software platform that creates your custom intellectual property (IP) strategy.

Mary has dedicated 25+ years to helping businesses achieve and protect their success, specializing in leading companies in transition or startup phases and helping them create sustainable, operational, and financial growth. She also represents entrepreneurs on the board of AZTC, CFIRA, and the Emerging Enterprise Committee of the LES. You can find her on LinkedIn or Twitter.

Recent Articles Published by Mary Juetten

starting

The Importance of Partnership Agreements, NDAs, and Security: Lessons from HBO’s “Silicon Valley”

Are you paying attention to your intellectual property? If not, you could be asking for trouble—as the characters of HBO's "Silicon Valley" know all too well. Read more »

starting

Keep Your Startup Safe from Legal Trouble

A seemingly inconsequential oversight can spell legal doom for a company. Here are areas to pay attention to early, before they grow into larger problems. Read more »

starting

Copyrights, Patents, Trademarks, and Trade Secrets…How Do You Protect Your Creations?

This article is part of our “Business Startup Guide” – a curated list of our articles that will get you up and running in no time! If you created something original, you may have a certain degree of protection against someone else using, claiming, modifying, or selling it. In other words, you may have intellectual property. Knowing... Read more »

managing

Why You Should Care about Intellectual Property

Yes, your business has intellectual property (IP). In fact, 100 percent of businesses have IP. Your email list, logo, sales process, and even your website domain are parts of your IP. These intangible assets become very real when you value your business for investors, banks, and creditors. Intellectual property is divided into four major categories:... Read more »

managing

The Top 5 Intellectual Property Mistakes

Disclaimer: This article is intended to be general information and nothing in this article constitutes legal advice. Please consult with an attorney before making any intellectual property or other legal decisions. Everybody makes mistakes, but some can be prevented. Read on to see five common mistakes regarding intellectual property, so you can avoid the pitfalls.... Read more »

managing

Intellectual Property 101

  Disclaimer: This article is intended to be general information and nothing in this article constitutes legal advice. Please consult with an attorney before making any intellectual property or other legal decisions. Does your business have intellectual property? If someone asked whether or not your business has Intellectual Property (IP) and your answer is “I do... Read more »