Noah Parsons

Before joining Palo Alto Software, Noah Parsons was an early Internet marketing and product expert in the Silicon Valley. He joined Yahoo! in 1996 as one of its first 101 employees and become Producer of the Yahoo! Employment property as part of the Yahoo! Classifieds team before leaving to serve as Director of Production at Epinions.com. He is a graduate of Princeton University.

Noah devotes most of his free time to his three young sons. In the winter you'll find him giving them lessons on the ski slopes, and in summer they're usually involved in a variety of outdoor pursuits.

Noah is currently the COO at Palo Alto Software, makers of the online business plan app LivePlan. You can follow Noah on Google+ or on Twitter.

Recent Articles Published by Noah Parsons

planning

7 Reasons to Create a One-Page Pitch Before You Plan

A business pitch or elevator pitch is not only a crucial tool for getting investment, it’s also one of the best tools you can use to flesh out your business concept, iterate it through different variations, and find a business model that works and will turn into a profitable company. But, shouldn’t you have a... Read more »

planning

A Simple, Step by Step Guide For Business Planning

We have plenty of in-depth articles here on Bplans about business planning, for example: why you should plan, what kind of plan you need, and how to prepare a formal business plan document. But, what we’ve been missing, until now, is a simple step-by-step summary of the business planning process to get you going and... Read more »

planning

A Complete Guide to Forecasting Sales for Your Monthly Subscription Business

We’re living in a subscription world. More and more, everything that we do and use is no longer being sold to us directly. Instead, we’re now paying monthly for all kinds of things. While a lot of press has been given to the Software-as-a-Service boom (SaaS), subscriptions are everywhere now. Some subscription models, like gym... Read more »

planning

How to Write a Business Plan

You’ve reviewed what a business plan is, and why you need one to start and grow your business. It’s time to dig into the process of actually writing a business plan. In this step-by-step guide, I’ll take you through every stage of writing a business plan that will actually help you achieve your goals. Whether... Read more »

planning

Why Even Silicon Valley Entrepreneurs Need a Business Plan

Silicon Valley is a crazy place. I’ve lived and worked there, first through the late 90s and the dot-com bubble while I worked at Yahoo!, and then again helping to start a company that eventually got bought by eBay. As the dot-com bubble was bursting, I left to work in the U.K. and founded a... Read more »

growing

Think Like a Marketer and Sell Like a Superstar

Marketing and sales have changed dramatically over the past few years and every business, regardless of size, must adapt. Join John Jantsch, best selling author of Duct Tape Marketing, as he explains how business owners and marketers alike must take the best of marketing and best of selling to create the perfect mix that attracts... Read more »

starting

Why One Business Failed (and How to Ensure Yours Won’t)

Despite having the key ingredients required for success, a new local restaurant failed. Here are the lessons that would have helped save this business, that can also help you as you search for success. Read more »

growing

The 6 Most Important Web Metrics to Track for Your Business Website

Web analytics and metrics can be overwhelming. The key to avoid drowning in the sea of numbers is to start with six key metrics for measuring how your website is doing. Read more »

growing

The Top 10 Tools for Tracking Your Web Metrics

Trying to sift through all the data your site is generating can be a frustrating and confusing process. Thankfully, there are great tools (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. Read more »

growing

Simple (and Cheap!) Continuing Education For Your Team

I’m a big believer in providing continuing education for our team here at Palo Alto Software. Investing in furthering the professional growth of our team is by far one of the best things we can do to grow internal capacity, generate new ideas, and question old ideas. Providing educational opportunities that spark new questions and... Read more »

growing

My favorite apps to keep productive in 2013

I’m a sucker for any app that helps me be more productive. I’ll try any new to-do list and I’m always on the lookout for the next great project management tool. Over the past year, there have been some fantastic new productivity apps as well as some refreshes of a few classics. To help you... Read more »

planning

A new way to develop and present your business model

Here at Palo Alto Software, we’ve added a major new feature to our business planning app, LivePlan, that I think you’re going to love. It’s called the LivePlan Pitch and we’re really excited about it. But, before I dive into what our new feature does, let me give you a little context. The mythology of... Read more »

planning

Introducing Lean Planning: How to Plan Less and Grow Faster

Today, I want to introduce you to a new concept for starting and growing successful companies: Lean Planning. Lean Planning is a set of tools for discovering a business model that works, building an action plan to test your assumptions, creating financial models and a plan for a viable business, and tracking your performance so... Read more »

funding

The 7 Key Components of a Perfect Elevator Pitch

Whether you are trying to raise money for your business or just want to perfect your business strategy, a solid elevator pitch is essential. Read more »

planning

How to Write a One-Page Business Plan

It's actually a very good exercise to trim down your business plan to the absolute minimum—it forces you to trim needless words and communicate your business idea clearly, with minimal clutter. Read more »

planning

How to improve your business plan with one simple addition

We’ve all been there. We have come up with an idea for a new product or service that we think we can sell to our customers. We have written what we think is a bullet-proof business plan. We’ve gone ahead and built the new product, or purchased new inventory, or expanded our store assuming that,... Read more »

growing

No competition? Not possible!

Your business idea is brilliant. Nobody else is doing it. You’ve got no competition. It’s sure to be a gold mine, right? Maybe. One mistake many new businesses make is thinking that just because nobody else is doing exactly what they’re doing, their business is a sure thing. The smart thing to do is ask... Read more »

planning

What Makes a Successful Business Plan?

Every year, I spend a lot of time reading and judging  business plans for business plan competitions. I have read some great plans and some not-so-great plans, but that is how it always turns out in any business plan competition. I thought it might be useful to talk about the most common deficiencies that have... Read more »

growing

Can your brand be a luxury brand?

As little as 5-6 years ago, computers and cell phones were purely utilitarian devices. That is, they were used to get tasks done. They weren’t always very pretty to look at and certainly not things that you necessarily craved – unless your inner geek needed whatever was the latest and greatest technology. “Sexy” was certainly... Read more »

growing

Friday TV: Start-up Junkies

If you’re looking for a little Friday distraction or are curious what it looks like inside a venture-funded startup, set aside a few hours and catch some episodes of Start-Up Junkies on Hulu.com. Start-Up Junkies is very reminiscent of the 2001 movie Startup.com, also a fun technology start-up documentary about the first Internet boom of... Read more »