Noah Parsons

Before joining Palo Alto Software, Noah Parsons was an early Internet marketing and product expert in the Silicon Valley. He joined Yahoo! in 1996 as one of its first 101 employees and become Producer of the Yahoo! Employment property as part of the Yahoo! Classifieds team before leaving to serve as Director of Production at Epinions.com. He is a graduate of Princeton University.

Noah devotes most of his free time to his three young sons. In the winter you'll find him giving them lessons on the ski slopes, and in summer they're usually involved in a variety of outdoor pursuits.

Noah is currently the COO at Palo Alto Software, makers of the online business plan app LivePlan. You can follow Noah on Google+ or on Twitter.

Recent Articles Published by Noah Parsons

growing

Think Like a Marketer and Sell Like a Superstar

Marketing and sales have changed dramatically over the past few years and every business, regardless of size, must adapt. Join John Jantsch, best selling author of Duct Tape Marketing, as he explains how business owners and marketers alike must take the best of marketing and best of selling to create the perfect mix that attracts... Read more »

starting

Why One Business Failed (and How to Ensure Yours Won’t)

Despite having the key ingredients required for success, a new local restaurant failed. Here are the lessons that would have helped save this business, that can also help you as you search for success. Read more »

growing

The 6 Most Important Web Metrics to Track for Your Business Website

Web analytics and metrics can be overwhelming. The key to avoid drowning in the sea of numbers is to start with six key metrics for measuring how your website is doing. Read more »

growing

The Top 10 Tools for Tracking Your Web Metrics

Trying to sift through all the data your site is generating can be a frustrating and confusing process. Thankfully, there are great tools (both free and paid) that can help you get a better understanding of what your users are doing on your site and even how your competitors are faring in their own online efforts. Read more »

growing

Simple (and Cheap!) Continuing Education For Your Team

I’m a big believer in providing continuing education for our team here at Palo Alto Software. Investing in furthering the professional growth of our team is by far one of the best things we can do to grow internal capacity, generate new ideas, and question old ideas. Providing educational opportunities that spark new questions and... Read more »

growing

My favorite apps to keep productive in 2013

I’m a sucker for any app that helps me be more productive. I’ll try any new to-do list and I’m always on the lookout for the next great project management tool. Over the past year, there have been some fantastic new productivity apps as well as some refreshes of a few classics. To help you... Read more »

planning

A new way to develop and present your business model

Here at Palo Alto Software, we’ve added a major new feature to our business planning app, LivePlan, that I think you’re going to love. It’s called the LivePlan Pitch and we’re really excited about it. But, before I dive into what our new feature does, let me give you a little context. The mythology of... Read more »

planning

Introducing Lean Planning: How to plan less and grow faster

Today, I want to introduce you to a new concept for starting and growing successful companies: Lean Planning. Lean Planning is a set of tools for discovering a business model that works, building an action plan to test your assumptions, creating financial models and a plan for a viable business, and tracking your performance so... Read more »

funding

The 7 Key Components Of A Perfect Elevator Pitch

Whether you are trying to raise money for your business or just want to perfect your business strategy, a solid elevator pitch is essential. Read more »

planning

How to Write a One-Page Business Plan

It's actually a very good exercise to trim down your business plan to the absolute minimum—it forces you to trim needless words and communicate your business idea clearly, with minimal clutter. Read more »