Sabrina has served as CEO of Palo Alto Software since 2007. She and her husband, Noah, founded a UK software distribution company in 2001 that later was purchased by and became a wholly owned subsidiary of Palo Alto Software. Sabrina is a successful Internet expert, having served as Director of Online Marketing at Commtouch, Senior Producer at Epinions.com, and founder of her own Web consulting company, Lighting Out. She is a graduate of Princeton University.
Sabrina masquerades as MommyCEO (www.mommyceo.org), where she writes a blog about running a business and balancing that with life with her husband and three young sons. When Sabrina is not at work she can be found chasing her kids all over Oregon: biking, hiking, swimming, skiing, and anything outdoors that uses up a lot of little boys' energy.
What do you need to know about small business loans before you apply? A lot! You have a lot of options, and there are a lot of variables in the equation that determines whether you’ll qualify for the loan you’re applying for (or whether that loan is even a good fit for you and your... Read more »
Welcome to episode five of #TrackThis, my recurring webinar series with Matt Rissell, CEO of TSheets! This episode’s topic is something we at Palo Alto Software are constantly discussing, and that’s why I wanted to share it with you. If your company provides Software as a Service (or SaaS), then you’re probably familiar with how... Read more »
John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He is the... Read more »
Welcome to episode four of #TrackThis, my recurring webinar series with Matt Rissell, CEO of TSheets! This episode’s topic is a big deal for my company, and that’s why I wanted to share it with you. Happy employees are more productive, and they’ll make your company better. Money spent on employee happiness is money well... Read more »
Tax season has come and gone, but the main takeaway from our recent webinar on tax planning for small businesses is that the key to saving money on your taxes is to think ahead and plan. It’s never too early to start thinking about how to prepare for your business taxes. One of the first... Read more »
Have you ever heard of the book The Lean Startup by Eric Ries? It’s an incredible guide to rethinking how you develop your business, whether you’re just starting out or launching a new product or into a new market. And usually, when people are talking about this book, they’re talking about it like it... Read more »
You know you need to project a sales forecast, and create a budget, and then compare your actual revenue and expenses to what you guessed you’d make, and what you hoped you’d spend. But what about comparing your business’s performance to other, similar businesses, and how they did last month, or last year, or last quarter?... Read more »
Budgets are an important tool for non-profits, but the traditional way of approaching them is cumbersome and not very useful. Here are three good reasons to think about changing your non-profit budget process. Read more »