Sabrina Parsons

Sabrina has served as CEO of Palo Alto Software since 2007. She and her husband, Noah, founded a UK software distribution company in 2001 that later was purchased by and became a wholly owned subsidiary of Palo Alto Software. Sabrina is a successful Internet expert, having served as Director of Online Marketing at Commtouch, Senior Producer at Epinions.com, and founder of her own Web consulting company, Lighting Out. She is a graduate of Princeton University.

Sabrina masquerades as MommyCEO (www.mommyceo.org), where she writes a blog about running a business and balancing that with life with her husband and three young sons. When Sabrina is not at work she can be found chasing her kids all over Oregon: biking, hiking, swimming, skiing, and anything outdoors that uses up a lot of little boys' energy.

Recent Articles Published by Sabrina Parsons

managing

#NotEqualYet: The Infographic

We’ve come a long way toward gender equality, in the workplace and elsewhere, but every day, there are still women feeling the negative effects of sexism in their lives. One of the arenas where change has been slow and large disparities still exist is the workplace. Especially for working moms in the United States, navigating... Read more »

managing

#NotEqualYet: The Reality of Gender at Work

It’s easy to think we’ve achieved gender equality. Women, so iconic we know them by first name and initials—Oprah, Hillary, RBG—have shattered much of the glass ceiling. The floor is coated with shards, but there is still work to be done. Equality is not a world in which Hillary Clinton’s pantsuits receive more attention than... Read more »

planning

Is Your Startup Tracking the Right Metrics?

One of the most important things a startup can do is make sure that they are keeping track of their data. In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. Tracking metrics and making sure you know what’s going on with your business is crucial; it enables... Read more »

managing

How to Grow Your Business by Setting Goals [Webinar]

We all have goals for our business, but sometimes we forget how important it is to clearly define these goals. This is especially true when it comes to financial goal setting for small businesses, where often financial goals are only vaguely defined or based too heavily on assumptions. Many small business owners may keep a... Read more »

planning

#TrackThis Episode 6: ROI of Conferences and Trade Shows

Welcome back to #TrackThis! Today, Matt Rissell, CEO of T Sheets Time Tracking, and I sat down to talk about tracking your ROI of attending conferences and trade shows. It’s an important question: Is it worth attending these events to get your name out there, or to have your people trained? It’s hard to know necessarily,... Read more »

funding

The Basics of Small Business Loans [WEBINAR]

What do you need to know about small business loans before you apply? A lot! You have a lot of options, and there are a lot of variables in the equation that determines whether you’ll qualify for the loan you’re applying for (or whether that loan is even a good fit for you and your... Read more »

managing

#TrackThis Episode 5: Tracking Sales Funnel Conversions in SaaS

Welcome to episode five of #TrackThis, my recurring webinar series with Matt Rissell, CEO of TSheets! This episode’s topic is something we at Palo Alto Software are constantly discussing, and that’s why I wanted to share it with you. If your company provides Software as a Service (or SaaS), then you’re probably familiar with how... Read more »

managing

Think Like A Marketer, Sell Like a Superstar [WEBINAR]

John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He is the... Read more »

planning

#TrackThis Episode 4: How Do You Measure Happiness?

Welcome to episode four of #TrackThis, my recurring webinar series with Matt Rissell, CEO of TSheets! This episode’s topic is a big deal for my company, and that’s why I wanted to share it with you. Happy employees are more productive, and they’ll make your company better. Money spent on employee happiness is money well... Read more »

managing

5 Critical Tips to Reduce Your Business Taxes This Year [WEBINAR]

Tax season has come and gone, but the main takeaway from our recent webinar on tax planning for small businesses is that the key to saving money on your taxes is to think ahead and plan. It’s never too early to start thinking about how to prepare for your business taxes. One of the first... Read more »

managing

#TrackThis Episode 3: The Lean Startup

  Have you ever heard of the book The Lean Startup by Eric Ries? It’s an incredible guide to rethinking how you develop your business, whether you’re just starting out or launching a new product or into a new market. And usually, when people are talking about this book, they’re talking about it like it... Read more »

managing

#TrackThis Episode 2: Industry Benchmarks

You know you need to project a sales forecast, and create a budget, and then compare your actual revenue and expenses to what you guessed you’d make, and what you hoped you’d spend. But what about comparing your business’s performance to other, similar businesses, and how they did last month, or last year, or last quarter?... Read more »

funding

Tip of the Week: Key Insight Into Crowdfunding

A lot of times people want to ask me about crowd funding. What is it? Is it legal? Read more »

funding

3 Good Reasons Why Non-Profits Need Better Budgets

Budgets are an important tool for non-profits, but the traditional way of approaching them is cumbersome and not very useful. Here are three good reasons to think about changing your non-profit budget process. Read more »

planning

10 Things Every Small Business Needs To Do

If you're looking to start a new small business, there are a lot of factors to consider. But boil it down, and you're left with just these ten things to focus on. Read more »

managing

Marissa Meyer at Yahoo! Wages War on Flexibility

Last month, an internal HR Yahoo! email from the head of HR about Yahoo’s work at home policies and changes to that policy was leaked. Apparently Marissa Meyer is trying to whip the company back into shape and wants to reign in employees who have flexible working arrangements and work from home. Here is a... Read more »

managing

How to Be Decisive and Lead without Regrets in 2013

This post was previously published on Forbes.com. As entrepreneurs, we know that running a business brings a lot of headaches and worries along with the more positive experiences of leadership. Every day seems to be filled with decisions that affect your success and the success of your employees. Should you buy that new truck? Should... Read more »

managing

Lean Planning Drives Growth For Small Business

These days more than ever, as a business owner and entrepreneur, you need to innovate or die. This mantra is most true for any business in the technology sector. We constantly need to move forward, create new things, better and faster. The pressure that a small business owner has to leverage innovation into growth is only emphasized by the... Read more »

planning

Debunking a myth: Business Plan = Venture Funding?

Time and time again I am surprised when people espouse the common myth that you only need to write a business plan if you are seeking funding for your business.  And then I start lecturing them. Yes, every entrepreneur needs to start with a business plan, and I mean EVERY entrepreneur, not just those seeking... Read more »

Mason Entrepreneurship Research Conference

Tim was recently invited to be the keynote speaker at the George Mason Entrepreneurship Research Conference. Not only is it an honor for Tim, but also for Palo Alto Software. And now for the cherry on top, a post from Campus Entrepreneurship: Just listened to Tim Berry give the keynote address during lunch. Tim was... Read more »