Sabrina Parsons

Sabrina has served as CEO of Palo Alto Software since 2007. She and her husband, Noah, founded a UK software distribution company in 2001 that later was purchased by and became a wholly owned subsidiary of Palo Alto Software. Sabrina is a successful Internet expert, having served as Director of Online Marketing at Commtouch, Senior Producer at, and founder of her own Web consulting company, Lighting Out. She is a graduate of Princeton University.

Sabrina masquerades as MommyCEO (, where she writes a blog about running a business and balancing that with life with her husband and three young sons. When Sabrina is not at work she can be found chasing her kids all over Oregon: biking, hiking, swimming, skiing, and anything outdoors that uses up a lot of little boys' energy.

Recent Articles Published by Sabrina Parsons


#TrackThis Episode 3: The Lean Startup

  Have you ever heard of the book The Lean Startup by Eric Ries? It’s an incredible guide to rethinking how you develop your business, whether you’re just starting out or launching a new product or into a new market. And usually, when people are talking about this book, they’re talking about it like it... Read more »


#TrackThis Episode 2: Industry Benchmarks

You know you need to project a sales forecast, and create a budget, and then compare your actual revenue and expenses to what you guessed you’d make, and what you hoped you’d spend. But what about comparing your business’s performance to other, similar businesses, and how they did last month, or last year, or last quarter?... Read more »


Tip of the Week: Key Insight Into Crowdfunding

A lot of times people want to ask me about crowd funding. What is it? Is it legal? Read more »


3 Good Reasons Why Non-Profits Need Better Budgets

Budgets are an important tool for non-profits, but the traditional way of approaching them is cumbersome and not very useful. Here are three good reasons to think about changing your non-profit budget process. Read more »


10 Things Every Small Business Needs To Do

If you're looking to start a new small business, there are a lot of factors to consider. But boil it down, and you're left with just these ten things to focus on. Read more »


Marissa Meyer at Yahoo! Wages War on Flexibility

Last month, an internal HR Yahoo! email from the head of HR about Yahoo’s work at home policies and changes to that policy was leaked. Apparently Marissa Meyer is trying to whip the company back into shape and wants to reign in employees who have flexible working arrangements and work from home. Here is a... Read more »


How to Be Decisive and Lead without Regrets in 2013

This post was previously published on As entrepreneurs, we know that running a business brings a lot of headaches and worries along with the more positive experiences of leadership. Every day seems to be filled with decisions that affect your success and the success of your employees. Should you buy that new truck? Should... Read more »


Lean Planning Drives Growth For Small Business

These days more than ever, as a business owner and entrepreneur, you need to innovate or die. This mantra is most true for any business in the technology sector. We constantly need to move forward, create new things, better and faster. The pressure that a small business owner has to leverage innovation into growth is only emphasized by the... Read more »


Debunking a myth: Business Plan = Venture Funding?

Time and time again I am surprised when people espouse the common myth that you only need to write a business plan if you are seeking funding for your business.  And then I start lecturing them. Yes, every entrepreneur needs to start with a business plan, and I mean EVERY entrepreneur, not just those seeking... Read more »

Mason Entrepreneurship Research Conference

Tim was recently invited to be the keynote speaker at the George Mason Entrepreneurship Research Conference. Not only is it an honor for Tim, but also for Palo Alto Software. And now for the cherry on top, a post from Campus Entrepreneurship: Just listened to Tim Berry give the keynote address during lunch. Tim was... Read more »