Sabrina Parsons

Sabrina has served as CEO of Palo Alto Software since 2007. She and her husband, Noah, founded a UK software distribution company in 2001 that later was purchased by and became a wholly owned subsidiary of Palo Alto Software. Sabrina is a successful Internet expert, having served as Director of Online Marketing at Commtouch, Senior Producer at Epinions.com, and founder of her own Web consulting company, Lighting Out. She is a graduate of Princeton University.

Sabrina masquerades as MommyCEO (www.mommyceo.org), where she writes a blog about running a business and balancing that with life with her husband and three young sons. When Sabrina is not at work she can be found chasing her kids all over Oregon: biking, hiking, swimming, skiing, and anything outdoors that uses up a lot of little boys' energy.

Recent Articles Published by Sabrina Parsons

funding

The Basics of Small Business Loans [WEBINAR]

What do you need to know about small business loans before you apply? A lot! You have a lot of options, and there are a lot of variables in the equation that determines whether you’ll qualify for the loan you’re applying for (or whether that loan is even a good fit for you and your... Read more »

growing

#TrackThis Episode 5: Tracking Sales Funnel Conversions in SaaS

Welcome to episode five of #TrackThis, my recurring webinar series with Matt Rissell, CEO of TSheets! This episode’s topic is something we at Palo Alto Software are constantly discussing, and that’s why I wanted to share it with you. If your company provides Software as a Service (or SaaS), then you’re probably familiar with how... Read more »

growing

Think Like A Marketer, Sell Like a Superstar [WEBINAR]

John Jantsch is a marketing consultant, speaker and the best-selling author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world. He is the... Read more »

planning

#TrackThis Episode 4: How Do You Measure Happiness?

Welcome to episode four of #TrackThis, my recurring webinar series with Matt Rissell, CEO of TSheets! This episode’s topic is a big deal for my company, and that’s why I wanted to share it with you. Happy employees are more productive, and they’ll make your company better. Money spent on employee happiness is money well... Read more »

growing

5 Critical Tips to Reduce Your Business Taxes This Year [WEBINAR]

Tax season has come and gone, but the main takeaway from our recent webinar on tax planning for small businesses is that the key to saving money on your taxes is to think ahead and plan. It’s never too early to start thinking about how to prepare for your business taxes. One of the first... Read more »

growing

#TrackThis Episode 3: The Lean Startup

  Have you ever heard of the book The Lean Startup by Eric Ries? It’s an incredible guide to rethinking how you develop your business, whether you’re just starting out or launching a new product or into a new market. And usually, when people are talking about this book, they’re talking about it like it... Read more »

growing

#TrackThis Episode 2: Industry Benchmarks

You know you need to project a sales forecast, and create a budget, and then compare your actual revenue and expenses to what you guessed you’d make, and what you hoped you’d spend. But what about comparing your business’s performance to other, similar businesses, and how¬†they did last month, or last year, or last quarter?... Read more »

funding

Tip of the Week: Key Insight Into Crowdfunding

A lot of times people want to ask me about crowd funding. What is it? Is it legal? Read more »

funding

3 Good Reasons Why Non-Profits Need Better Budgets

Budgets are an important tool for non-profits, but the traditional way of approaching them is cumbersome and not very useful. Here are three good reasons to think about changing your non-profit budget process. Read more »

planning

10 Things Every Small Business Needs To Do

If you're looking to start a new small business, there are a lot of factors to consider. But boil it down, and you're left with just these ten things to focus on. Read more »