Tim Berry

Founder and Chairman

Tim Berry is the founder of Palo Alto Software , a co-founder of Borland International, and a recognized expert in business planning. Tim is the originator of Lean Business Planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching and evangelizing for business planning. His full biography is available on his blog. You can follow Tim on Google+.

Recent Articles Published by Tim Berry

planning

How to Write the Competition Section of Your Business Plan

No matter how new your business, you do have competition. If you say you don’t have competition, your audience is rolling its collective eyes and dismissing you as naive. So, how do you evaluate your competition and present this information to your team and to outsiders? Read more »

planning

How and Why to Develop a Competitive Matrix for Your Plan or Pitch

Take the time to create a competitive matrix and you'll reap the rewards. It will help you figure out strategy, your positioning in the market, and it's a great, visual mainstay for pitch presenations—investors love it! Here's how to use it. Read more »

planning

3 Things to Look for When Hiring a Business Plan Writer

Because a business plan is not a one-time task—it’s an ongoing practice—it's best to write and maintain your business plan in-house. However, if you'd still like to outsource the writing, here's how to do it and avoid the mistakes others make. Read more »

planning

How to Write the Sales and Marketing Section of Your Business Plan

This article will walk you through writing the market analysis, marketing plan and sales plan sections of your business plan. Business planning expert, Tim Berry, shows you how to do it right. Read more »

planning

How to Write a Business Plan for an Artist’s Business

Similar to a professional, like a bookkeeper or consultant, artists are faced with the idea of doing what they love, in conjunction with a plan. Read more »

planning

Use Milestones and Metrics to Turn Planning into Business GPS

I often use steering as a metaphor for business planning. Even when you have a steady highway, steering takes attention and constant small corrections. So too will running your own business, or starting a new one. Read more »

planning

Don’t Just Describe Problem and Solution in Your Business Plan; Make People Care

Your business plan should clearly articulate the problem that your business solves. But, don't just describe the problem and solution. Make people care. Read more »

planning

Developing a Business Plan for Strategic Growth

Strategy in your business plan serves as a reminder of what’s most important. Hint: It's about what you're not doing. Read more »

funding

3 Things to Do When Investors Reject Your Plan

Your plan just got rejected. Welcome to the club. Reality check: You’re the rule, not the exception. So, how do you bounce back? Read more »

funding

5 Things Startups Can Learn from Angel Investors

Angel investors can teach you a lot about money; whether or not you’re seeking funding from them, they're people worth listening to. Read more »

starting

The Pros and Cons of Being Your Own Boss

What are the pros and cons of being your own boss? Tim Berry, founder of Palo Alto Software, gives you the rundown. If you're thinking of starting a business, read this first. Read more »

starting

10 Tips on How to Start a Consulting Business

Are you considering starting your own consulting business? Business planning expert Tim Berry offers 10 tips on how to do it well. Read more »

starting

How to Define Your Target Market

What’s my target market? What should it be? How would I know? Here’s a list of five things that will help you figure it out. Read more »

starting

A Simple Recipe for Startup Marketing Strategy

Marketing for your startup will be a bit different than marketing for an existing business. How can you market your startup more effectively? An effective startup marketing strategy starts with sharp target market focus, then adds in specific identity and business offering, plus regular learning. Read more »

funding

Is Startup Funding an Oxymoron?

How ironic that most of the online information on startups is about getting financed—but more than 90 percent of startups are bootstrapped. Read more »

starting

How to Really Protect Your Business Idea

How do I protect my business idea? How can I find investors without giving it away? Here’s the hard truth about protecting your business ideas. Read more »

starting

The Essential Differences Between Cash and Profits

I learned how to manage cash flow first in business school, in a classroom setting, but it didn’t really mean anything to me until years later, as I was building my own business. Once my sales and profits skyrocketed, my cash flow dropped. It was all theoretical until I found myself in danger of going... Read more »

planning

The Management Magic of Business Planning

True story: As my software business began to grow, as we went from two employees to five, then 10, I discovered how hard real management is with startups and small business that grow organically. In a startup, those first few people who join feel like friends, not employees. What they taught in my MBA courses... Read more »

planning

Should You Stick to the Plan or Change It?

The monthly review meeting is absolutely essential to real business planning. The real value of business planning is the decisions it causes, and the management that results; and for that you need not just a plan but a regular monthly review to track results and revise as necessary. And the toughest part of the review... Read more »

planning

How to Use Your Business Plan to Track Your Progress and Exceed Your Goals

My favorite quote on business planning is when former president Dwight D. Eisenhower said: “The plan is useless; but planning is essential.” What I’ve always taken from that is the importance of keeping a plan live; reviewing it, and revising it. The core concept of my work on lean business planning is that cycle: plan-run-review-revise. One... Read more »