Tim Berry

Founder and Chairman

Tim Berry is the founder of Palo Alto Software , a co-founder of Borland International, and a recognized expert in business planning. Tim is the originator of Lean Business Planning. He has an MBA from Stanford and degrees with honors from the University of Oregon and the University of Notre Dame. Today, Tim dedicates most of his time to blogging, teaching and evangelizing for business planning. His full biography is available on his blog. You can follow Tim on Google+.

Recent Articles Published by Tim Berry

planning

How to Write About Sourcing and Fulfillment in Your Business Plan

The sourcing and fulfillment section of your business plan can be confusing. Not only that, but you might be unsure whether or not you really need one in the first place! Here, we make it easy to understand and show you what to include. Read more »

planning

How to Develop a Positioning Statement for the Marketing Section of Your Business Plan

Having a good product or service just isn't enough. With a strong positioning statement, you'll be able to highlight how your business stands out from the crowd. Read more »

planning

How to Tell Your Company’s History in Your Business Plan

Company history in a business plan? It's a good addition to some business plans, but not all. Whether or not you include your company's history in your business plan will depend on your business itself, and who you're writing the plan for. Read more »

planning

How and Where to Write About Technology in Your Business Plan

Often, a business plan introduces a new technology that requires some explaining. However, you don't want to run the risk of including too much, and turning investors off. Here's how to fill everyone in, without overloading them with information. Read more »

planning

How to Write the Competition Section of Your Business Plan

No matter how new your business, you do have competition. If you say you don’t have competition, your audience is rolling its collective eyes and dismissing you as naive. So, how do you evaluate your competition and present this information to your team and to outsiders? Read more »

planning

How to Use the Competitive Matrix to Explain Your Position in the Market

Take the time to create a competitive matrix and you'll reap the rewards. It will help you figure out strategy, your positioning in the market, and it's a great, visual mainstay for pitch presenations—investors love it! Here's how to use it. Read more »

planning

3 Things to Look for When Hiring a Business Plan Writer

Because a business plan is not a one-time task—it’s an ongoing practice—it's best to write and maintain your business plan in-house. However, if you'd still like to outsource the writing, here's how to do it and avoid the mistakes others make. Read more »

planning

How to Write the Sales and Marketing Section of Your Business Plan

This article will walk you through writing the market analysis, marketing plan and sales plan sections of your business plan. Business planning expert, Tim Berry, shows you how to do it right. Read more »

planning

How to Write a Business Plan for an Artist’s Business

Similar to a professional, like a bookkeeper or consultant, artists are faced with the idea of doing what they love, in conjunction with a plan. Read more »

planning

Use Milestones and Metrics to Turn Planning into Business GPS

I often use steering as a metaphor for business planning. Even when you have a steady highway, steering takes attention and constant small corrections. So too will running your own business, or starting a new one. Read more »

planning

How to Make People Care About Your Business Plan

Your business plan should clearly articulate the problem that your business solves. But, don't just describe the problem and solution. Make people care. Read more »

planning

4 Essentials of the Growth-Oriented Business Plan

Strategy in your business plan serves as a reminder of what’s most important. Hint: It's about what you're not doing. Read more »

funding

Tim Berry Advises Aspiring Business Owners on What to Do When Your Plan Gets Rejected

Your plan just got rejected. Welcome to the club. Reality check: You’re the rule, not the exception. So, how do you bounce back? Read more »

funding

5 Invaluable Lessons Angel Investors Can Teach You

Angel investors can teach you a lot about money; whether or not you’re seeking funding from them, they're people worth listening to. Read more »

starting

The Pros and Cons of Being Your Own Boss

What are the pros and cons of being your own boss? Tim Berry, founder of Palo Alto Software, gives you the rundown. If you're thinking of starting a business, read this first. Read more »

starting

10 Tips on How to Start a Consulting Business

Are you considering starting your own consulting business? Business planning expert Tim Berry offers 10 tips on how to do it well. Read more »

starting

How to Define Your Target Market

What’s my target market? What should it be? How would I know? Here’s a list of five things that will help you figure it out. Read more »

starting

A Simple Recipe for Startup Marketing Strategy

Marketing for your startup will be a bit different than marketing for an existing business. How can you market your startup more effectively? An effective startup marketing strategy starts with sharp target market focus, then adds in specific identity and business offering, plus regular learning. Read more »

funding

Is Startup Funding an Oxymoron?

How ironic that most of the online information on startups is about getting financed—but more than 90 percent of startups are bootstrapped. Read more »

starting

How to Really Protect Your Business Idea

How do I protect my business idea? How can I find investors without giving it away? Here’s the hard truth about protecting your business ideas. Read more »