For the past 15 years, Bplans has been one of the top small business resources for entrepreneurs and business owners all over the world.

More than one million people visit us each month in search of business planning and management advice, and more than 300,000 of our readers subscribe to our weekly email newsletter.

We’re dedicated to giving our readers the best information there is on how to start a business. If that’s a mission you can get behind, you’ve passed the first test of guest authorship eligibility!

Other things we’re looking for in a guest author? Expertise, good writing skills, and a solid understanding of who our readers are and what they want.

Bplans audience

People who want to start a business and need advice on how to refine their idea, create their business plan, and find the funding (and inspiration) they need to get started.

Students in a business class looking for supplemental education to help them do their homework, study for exams, and figure out how to leverage their education to start a business, or how to start a business while balancing school.

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Bplans voice and tone

  • Our voice is human and familiar
  • We are friendly, and we keep our language plain and approachable
  • Our tone is informal and positive, but also authoritative
  • We want even the most serious, high stakes parts of starting a business to feel straightforward and surmountable to our readers

A great example of this kind of voice and tone is Planet Money, an NPR podcast that does for economics what Bplans wants to do for small business: make a confusing topic easy to understand, and maybe even fun to learn about.

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Best practices

The most successful guest author submissions are comprehensive articles that give insight into the life of the small business entrepreneur. If you have a unique startup story or experience to share, we want to hear from you.

Here’s an example of an article we like: How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

  • Proposed posts should, upon completion, be 1,000 words or longer.
  • We require all our writers to have an excellent grasp of the English language.
  • We prefer you to write in the first person singular (“I”) when you are expressing an opinion. Do not use “we” unless you are referring to concrete, shared knowledge you can be sure all your readers will agree upon.
  • We reserve the right to alter or remove links. Note: we do not link keywords like “business construction software” to your website that sells business construction software as these are spammy link building tactics. Most of the time, however, if your links appear within the content organically and are useful for the reader, we will leave them alone. Also, if you are blatantly using the article to advertise your services or product, we will remove the mention or link. Our content is purely intended for educational purposes and not self-promotion.

NOTE: Before you start writing, please use the search function on Bplans to find out what topics we’ve covered, so that you do not duplicate content.

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How to submit a proposal

To submit your article proposal, please complete the form. We will contact you within one week if we are interested, and will ask you for a full draft at that time.



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