For the past 15 years, Bplans has been one of the top small business resources for entrepreneurs and business owners all over the world. More than one million people visit us each month in search of business planning and management advice, and more than 300,000 of our readers subscribe to our weekly email newsletter.

We’re dedicated to giving our readers the best information there is on how to start and run a business. If that’s a mission you can get behind, you’ve passed the first test of guest authorship eligibility. Other things we’re looking for in a guest author? Expertise, good writing skills, and a solid understanding of who our readers are and what they want.

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Bplans audience

  • Established business owners looking for guidance on how to grow their companies, manage their finances, and seize new market opportunities

  • New business owners who want help understanding their cash flow, diagnosing what’s working in their business model (and what isn’t), building their reputation, and staying motivated

  • People who want to start a business and need advice on how to refine their idea, create their business plan, and find the funding they need to get started

  • Students in a business class looking for supplemental education to help them do their homework and study for exams

Bplans voice and tone

Our voice is human and familiar. We are friendly, and we keep our language plain and approachable—no undefined acronyms, and no business jargon or otherwise esoteric word choice (like “esoteric”, for example).

Our tone is informal and positive, but also authoritative. We want everything—even the most serious, high stakes parts of starting and running a business—to feel straightforward and surmountable to our readers, and we want them to know that they can trust our advice.

A great example of this kind of voice and tone is Planet Money, an NPR podcast that does for economics what Bplans wants to do for small business: Make a confusing topic easy to understand, and maybe even fun to learn about.

Best practices

The most successful guest author submissions are comprehensive, “how-to”-style articles that address the needs of our readers and teach them about a particular aspect of starting or running a business. Occasionally we also accept “lighter” pieces that are meant to be motivational or entertaining.

Proposed posts should, upon completion, be 1,000 words or longer.

We do also require all of our writers to have an excellent grasp of the English language.

We prefer you to write in the first person singular (“I”) when you are expressing an opinion. Do not use “we” unless you are referring to concrete, shared knowledge you can be sure we all agree upon. For example:

  • I think crowdfunding is the best way to save money – YES (it’s your opinion so you can believe that)
  • We believe crowdfunding is the best way to save money – NO (because we don’t all believe that)
  • We are drawing close to election time – YES (because it’s a fact)

Article topics/suggestions

Please do not submit generic article titles like ‘5 Ways to Market Your Startup’ or ‘How to Start an eCommerce Business’. We receive dozens of those pitches each week. We do not focus on publishing topics related to online businesses. In fact, the opposite. Please take the time to think of an article that would benefit and be relevant to a main street small business owner.

Make sure to submit unique articles that cannot be found elsewhere. We do not publish infographics in their own right (we are not an infographic directory) and we do not publish press releases.

We are looking for content within the major phases of starting a business. This includes everything related to writing the business plan (we like the lean plan as outlined by Tim Berry and Noah Parsons), pitching for funding (banks, angel investors, venture capital firms), and actually getting started. However, as we may have covered topics, it’s worth doing a Bplans search to find out if the topic you want to write about has already been written.

How to submit a proposal

To submit your article proposal, please complete the form below. We will contact you within 1 week if we are interested, and will ask you for a full draft at that time.

Fill out my online form.

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