For the past 15 years, Bplans has been one of the top small business resources for entrepreneurs and business owners all over the world.

More than one million people visit us each month in search of business planning and management advice, and more than 300,000 of our readers subscribe to our weekly email newsletter.

We’re dedicated to giving our readers the best information there is on how to start a business. If that’s a mission you can get behind, you’ve passed the first test of guest authorship eligibility!

Other things we’re looking for in a guest author? Expertise, good writing skills, and a solid understanding of who our readers are and what they want.

Bplans audience

People who want to start a business and need advice on how to refine their idea, create their business plan, and find the funding (and inspiration) they need to get started.

Students in a business class looking for supplemental education to help them do their homework, study for exams, and figure out how to leverage their education to start a business, or how to start a business while balancing school.

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Bplans voice and tone

  • Our voice is human and familiar
  • We are friendly, and we keep our language plain and approachable
  • Our tone is informal and positive, but also authoritative
  • We want even the most serious, high stakes parts of starting a business to feel straightforward and surmountable to our readers

A great example of this kind of voice and tone is Planet Money, an NPR podcast that does for economics what Bplans wants to do for small business: make a confusing topic easy to understand, and maybe even fun to learn about.

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Best practices

The most successful guest author submissions are comprehensive, “how-to” style articles that address the needs of our readers and teach them about a particular aspect of starting a business. Occasionally we also accept “lighter” pieces that are meant to be motivational or entertaining.

  • Proposed posts should, upon completion, be 1,000 words or longer.
  • We require all our writers to have an excellent grasp of the English language.
  • We prefer you to write in the first person singular (“I”) when you are expressing an opinion. Do not use “we” unless you are referring to concrete, shared knowledge you can be sure all your readers will agree upon.
  • We reserve the right to alter or remove links. Note: we do not link keywords like “business construction software” to your website that sells business construction software as these are spammy linkbuilding tactics. Most of the time, however, if your links appear within the content organically and are useful for the reader, we will leave them alone. Also, if you are blatantly using the article to advertise your services or product, we will remove the mention/link. Our content is purely intended for educational purposes and not self promotion.

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Articles we like

These articles don’t just perform well on our site and across social media channels, they are also creative, educational, and interesting.

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Article topics and suggestions

Please do not submit generic article titles like “5 Ways to Market Your Startup” or “How to Start an eCommerce Business.” We receive dozens of those pitches each week. We do not focus on publishing topics related to “starting an online businesses.”

We also do not publish infographics in their own right (we are not an infographic directory) and we do not publish press releases.

We are looking for content within the major phases of starting a business:

• Startup stories, failure and success stories (what did you learn?)

• Industry-specific content—see our most popular businesses and make it interesting!

• Restaurant and cafe businesses

• Farm and food production businesses

• Beauty and hair salon businesses

• Nonprofits

• Medical and healthcare businesses

• Franchises

• Breweries, bars, and nightclubs

• Manufacturing

• Creative and inspirational content for aspiring entrepreneurs (coming up with business ideas, figuring out what business to start, defining success, popular businesses and industries)

• Advice, tips, and guidance from angel investors and venture capitalists

• Content related to the hiring process (drafting job descriptions, interviewing employees, and so on)

• Product review and comparison articles (billing and payment systems, the best office chairs, supplies, phone systems, and so on)

• How to find and purchase business insurance

• Product and prototype development (for new businesses)

• Figuring out who to start a business with (choosing your team, starting on your own)

• How to create a go-to-market strategy

• Defining your brand’s “tone of voice”

• How to choose an accounting system

• Resources to create marketing materials (shop signs, stationery, brochures, t-shirts, and so on)

• Organizing an opening day

NOTE: Before you start writing, please use the search function on Bplans to find out what topics we’ve covered, so that you do not duplicate content.

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How to submit a proposal

To submit your article proposal, please complete the form. We will contact you within one week if we are interested, and will ask you for a full draft at that time.

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