For the past 15 years, Bplans has been one of the top small business resources for entrepreneurs and business owners all over the world. More than one million people visit us each month in search of business planning and management advice, and more than 300,000 of our readers subscribe to our weekly email newsletter.
We’re dedicated to giving our readers the best information there is on how to start and run a business. If that’s a mission you can get behind, you’ve passed the first test of guest authorship eligibility. Other things we’re looking for in a guest author? Expertise, good writing skills, and a solid understanding of who our readers are and what they want.
Established business owners looking for guidance on how to grow their companies, manage their finances, and seize new market opportunities
New business owners who want help understanding their cash flow, diagnosing what’s working in their business model (and what isn’t), building their reputation, and staying motivated
People who want to start a business and need advice on how to refine their idea, create their business plan, and find the funding they need to get started
- Students in a business class looking for supplemental education to help them do their homework and study for exams
Bplans Voice and Tone
Our voice is human and familiar. We are friendly, and we keep our language plain and approachable—no undefined acronyms, and no business jargon or otherwise esoteric word choice (like “esoteric”, for example).
Our tone is informal and positive, but also authoritative. We want everything—even the most serious, high stakes parts of starting and running a business—to feel straightforward and surmountable to our readers, and we want them to know that they can trust our advice.
A great example of this kind of voice and tone is Planet Money, an NPR podcast that does for economics what Bplans wants to do for small business: Make a confusing topic easy to understand, and maybe even fun to learn about.
The most successful guest author submissions are comprehensive, “how-to”-style articles that address the needs of our readers and teach them about a particular aspect of starting or running a business. Occasionally we also accept “lighter” pieces that are meant to be motivational or entertaining.
Proposed posts should, upon completion, be 1,000 words or longer.
How to Submit a Proposal
To be considered for publication on Bplans, please send a brief description of the article you’d like to write for us, a proposed headline for the article, and an explanation of your expertise in the article’s subject area to email@example.com. Use the subject line “Guest author article” for your submission; emails that do not use this subject line will not be opened. We will contact you within 2 weeks if we are interested, and will ask you for a full draft at that time.