Running an Online Business

The Internet provides great opportunities for entrepreneurs and small businesses, but doing business online presents unique challenges and requires new skills. Get the knowledge you need with hands-on advice from experienced e-business experts in our Internet marketing articles.

Making Your E-commerce Site Work

Want to improve your site conversion? Start by applying proven methods from Amazon and other top sites.

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Steps to Starting an Online Business

The Internet has lowered the barriers for new business startups. See how easy it is to start a company onilne.

Your Site in the Mind of Your Customer

We all know product positioning is critical to success, but what about website positioning?

Website Business Models

Know thy business model, know thyself. Success begins with choosing the right tactics for your business type.

Starting an Online Business

Your Online Business Strategy

Social Media Marketing: The Marketing Skills you can learn from Obama

I was fascinated by the analysis of the Obama campaign. In many ways, Obama’s campaign and its success is a big, bright, “LCD sign” of the times. New media has come of age in a very public way.
Most people seem to agree that the campaign used a number of techniques to capture an audience and even [...]

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Getting Investment, Key Factor: Initial Valuation

Last night we were talking about getting angel investment, and valuation, which is one of if not the most important points in the discussion. Valuation is essentially price.
Say you want to bring in $150,000 from an angel investor. The immediate question from the investor will be something like: “at what valuation?” Sometimes that’s called “pre-money [...]

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Essential Financials for Your Website Plan

At the very least your Web plan ought to have a market forecast, traffic forecast, sales (or business benefits) forecast, expense budget, and specific milestones. Be sure to include these essential tables as part of your plan.
Even though we agree that Web plans will vary depending on the exact nature of your plan, it is [...]

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Get the most out of your Newsletter

Breaking News for Email Newsletter Publishers: You can do more with your online newsletter!
Ask not what your readers can do for you; ask what you can do for readers. That’s right, every single time you publish a newsletter and send it you’re your subscribers, you should be asking yourself one question; “Is this newsletter informative [...]

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Building an Email Marketing List

Rome was not built in a day. The Romans took their time building something great
You can’t take random ingredients and expect to bake great Lasagna. You need specific ingredients and instructions. If you’re buying email lists with unqualified prospects, it can turn out to be a recipe for disaster.
Building vs. Purchasing Email Lists
As a marketer [...]

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Do You Have an Online Business Plan?

Your business plan has been carefully drafted, written and re-written and is ready for implementation. You may have spent weeks or months writing it, and it represents all of the goals and objectives for your business. You will definitely have a website because you know that in today’s business world, that’s a necessity and it [...]

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Domain Names and Trademark Law

In theory, choosing a domain name is simple. If it is memorable, pronounceable, short, clever, easily spelled and suggests the nature of the commerce on your website, you’ve got yourself a winner.
But even if your choice is brilliant from a marketing standpoint, it may be worse than foolish from a legal perspective. Your name is [...]

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Steps to Starting an Online Business

Starting an online business is much the same as starting any business. You should go to your local town hall and find out what the requirements are to form a business in your area. Also ask what is required at the state and federal level. In most communities you must register a trade name. If [...]

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What Is a Web Plan?

Every Web plan has to fit the needs and situation. You must be able to customize your Web plan to fit your company, rather than follow a recipe to build a cookie-cutter plan. Even so, there are standard components you just can’t do without. A Web plan should always have a market analysis, website strategy, [...]

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How Measuring Key Performance Indicators Can Improve E-commerce Strategy – Part 3

The first article of this series discussed page views per session as a kind of early warning system key performance indicator (KPI) for your website. The second discussed the time on site KPI as another warning flag. Both of these articles discuss specific measurements that can be used to forecast site problems. There are lots [...]

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